Blank Label Team Launched Global Influencer Program
The marketing agency's new partner program targets long-term creator contracts to drive brand growth.
Updated on Sept. 28, 2026 in Marketing
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Influencer-marketing agency Blank Label Team has launched a Global Partner Program that commits to 12-month-plus creator contracts. The agency aims to drive brand revenue through a structured, three-phase model of testing, scaling, and establishing presence.
Why it matters
The agency moves away from single paid placements, betting that repeated, unscripted content builds more consumer trust. This strategy aims to replicate historical performance, such as scaling a beauty-tech brand to $500 million in annual revenue.
The agency has previously managed a brand to $500 million in annual revenue across 74 countries. New creator contracts will span at least 12 months to support the three-phase scaling process.
The players
Blank Label Team
A New York City-based global influencer-marketing agency specializing in long-term creator partnerships and multi-phase brand scaling.
Ante Cetinic
A co-founder of Blank Label Team who established the agency in 2021.
Ignas Gee
A co-founder of Blank Label Team who established the agency in 2021.
The details
The program utilizes an internal attribution model that merges creator activity with sales data and country-level performance metrics. By moving brands through distinct phases, the agency systematically tests creative formats and local relationships before finalizing brand status. This approach emphasizes long-term consistency over individual, one-off campaign placements.
Timeline
Blank Label Team was founded in 2021.
The Global Partner Program was launched on September 28, 2026.
The first program engagement is expected to begin later in 2026.
Market Landscape
The agency's new program follows a growing industry trend of prioritizing long-term influencer relationships over transient, high-volume ad placements. This model formalizes the shift toward data-driven, multi-phase scaling strategies in global consumer branding.
Business owners should review their existing influencer contracts to determine if short-term, one-off placements are underperforming compared to long-term agreements. Ensure your internal attribution models are robust enough to correlate creator content directly with sales data.
The takeaway
Reliable marketing growth often requires moving from individual content spikes to sustained creator partnerships that can be measured through internal data. Operators should audit their current influencer campaigns to see if they are missing the long-term compounding effect of dedicated content contracts.
Further reading
For more on industry shifts in brand strategy, visit Marketing.
Source note: This article includes information reported by Chatham Daily News.
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