TMRW Sports Appointed Four Executives for Flag League

The company has added leadership across marketing, partnerships, strategy, and technology to support its pro flag football launch.

Updated on Oct. 2, 2026 in People

Isometric editorial illustration showing four geometric paperweights on a conference table, representing structural expansion in a business context. — TMRW Sports has hired four new executives to lead marketing, partnerships, strategy, and technology as it prepares to launch its professional flag football league. AI Illustration. Upload story photo >

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TMRW Sports has appointed four executives to spearhead its professional flag football property. These new hires will oversee marketing, partnerships, strategy, and technology as the firm prepares to bring the league to market.

Why it matters

Securing leadership talent is a critical step for sports organizations aiming to scale new event properties in a crowded media environment. These appointments align the venture's operational functions with its growth strategy.

TMRW Sports named four executives to lead its new league, drawing on leadership talent with prior experience at organizations like the NBA (12 years), the LPGA (2 years), and NASCAR (17 years).

The players

TMRW Sports

A sports media and technology firm focused on building new event properties and professional leagues.

Laura Andriani

The new SVP of marketing who previously held a role at the agency Two Circles.

Alyssa Marks

The new VP of partnerships who brings experience from tenures at the LPGA and the NBA.

Thomas McHardy

The new VP of strategy and development who has been with the firm since 2023.

Steve Worling

The new VP of technology who previously worked at NASCAR and Virgin Voyages.

The details

The new leadership team, including hires in marketing, partnerships, strategy, and technology, will report to existing TMRW Flag executives Brendan Donohue and Champ Kelly. This group is tasked with integrating the new division with the firm's broader corporate resources in operations and technology. TMRW Sports continues to manage additional job postings as it builds the organizational structure required for the flag football launch.

Thomas McHardy joined TMRW Sports in 2023.
Steve Worling joined TMRW Sports in June 2026.

Market Landscape

These appointments follow the organizational scaling pattern established during the firm's earlier TGL project. The move reflects a broader trend of sports technology firms applying institutional rigor to emerging athletic properties.

Operators in the sports and media sector should monitor TMRW Sports' ongoing job postings as an indicator of the league's timeline for market entry. Track these departmental shifts to understand how the new league structures its commercial and technical infrastructure.

The takeaway

Building a sports property requires aligning diverse specialized leadership before the official product launch. Operators should watch for the firm's next round of hiring to gauge the project's operational maturity level.