Founders Launched Marketplace for Event Sponsorships
Advertisers can now use Anvara to automate sponsorship placements at venues like music festivals and sports stadiums.
Updated on Oct. 1, 2026 in Advertising
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Co-founders Andrei Stenmark and Nick Khalili have launched Anvara, a digital platform designed to help advertisers locate and secure event sponsorship opportunities. The service aims to streamline the manual procurement process for placements at major venues, including football games and World Cup events.
Why it matters
The platform addresses common inefficiencies in manual sponsorship scouting while providing advertisers with alternatives to saturated digital media channels. By automating discovery and outreach, the company seeks to capture share within a growing out-of-home advertising sector.
Total out-of-home advertising revenue reached $9.46 billion in 2025, a 3.6% increase compared to the prior period. The sector continues to attract interest as advertisers seek physical venues for brand visibility.
The players
Anvara
A digital marketplace operator that facilitates connections between advertisers and event organizers for sponsorship opportunities.
Andrei Stenmark
The co-founder of Anvara who identified the lack of transparency in the event sponsorship market as a primary operational bottleneck.
Nick Khalili
The co-founder of Anvara focused on streamlining the procurement process for event-based promotional opportunities.
Kalshi
An event-contract marketplace that utilized the Anvara platform to arrange sponsorships for football games and World Cup events.
The details
Anvara functions as a digital marketplace that connects advertisers directly with event organizers. The platform automates the identification of sponsorship slots and the arrangement of deal terms, removing the manual search process that has historically characterized event-based advertising. Future growth is expected to center on alliances with large media-buying agencies to scale inventory access.
Timeline
2025: Out-of-home advertising revenue reached $9.46 billion.
Market Landscape
Anvara enters a market that saw total out-of-home advertising revenue reach $9.46 billion in 2025. Its launch aligns with the 3.6% growth trend in the sector, as brands move away from overcrowded digital channels.
Advertisers should evaluate their current sponsorship procurement workflow for potential time-savings through automated platforms. Operators managing venues should also consider whether digitizing their inventory availability could attract a broader pool of prospective brand partners.
The takeaway
The move toward programmatic event sponsorship suggests a broader push for efficiency in non-digital media buying. Operators should monitor the inventory expansion of such marketplaces to determine if they offer a lower-cost alternative to traditional agency-led sponsorship arrangements.
Further reading
Learn more about the latest shifts in Advertising tactics and market growth.
Source note: This article includes information reported by Variety.
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Do you find brand sponsorships at live events more trustworthy than online advertisements?
