Storage Mall Management Group Expanded Operations Team
The firm added two leadership roles and onboarded new digital vendors to scale its 60-facility portfolio.
Updated on Sept. 21, 2026 in Remote Work
The Storage Mall Management Group has appointed two executives to lead its regional operations and business development efforts. The moves coincide with the firm's adoption of new management software and marketing partnerships to enhance efficiency across its self-storage portfolio.
Why it matters
By centralizing operations and marketing through new platforms, the company aims to improve reporting and data-driven decision-making across its owned and third-party managed properties. These updates are designed to streamline revenue management as the company scales its footprint.
The firm oversees 60 total properties, comprising 24 owned sites and 36 facilities under third-party management. Its new director of business development, Blanca Cobb, brings 21 years of experience in the self-storage industry.
The players
The Storage Mall Management Group
A self-storage operator and third-party management firm managing 60 properties across the Midwest and Northeast.
Blanca Cobb
The newly appointed director of business development who has 21 years of industry experience.
Cody Moore
The newly appointed regional manager for the firm's operations.
Monument
A management software provider focused on centralizing automations, operations, and revenue management.
Lemonade Stand
A marketing agency providing website customization, search engine optimization, and data tracking tools.
The details
The firm implemented the Monument software platform to integrate its automated systems, operations, and revenue management. Simultaneously, it tapped Lemonade Stand to provide digital tools for search engine optimization, website customization, and data tracking. These investments are intended to increase operational visibility and support more accurate reporting across its Midwest and Northeast regions.
Timeline
September 21, 2026: The Storage Mall Management Group announced these leadership and vendor updates.
Market Landscape
This move follows the broader industry pattern where operators leverage third-party management contracts to scale portfolios without the capital requirements of direct ownership. Centralizing operations via software-as-a-service providers has become a standard approach for firms managing diverse property sets.
Operators should review whether their current management software provides sufficient automated reporting capabilities to handle multi-site complexity. Scaling a portfolio through third-party management requires clear vendor integration paths to ensure that data remains consistent across all locations.
The takeaway
Effective scaling depends on synchronizing management software with operational leadership to ensure consistent data visibility. As the firm considers artificial intelligence for future implementation, operators should track the firm's performance metrics to benchmark their own automation ROI.
Further reading
For more on managing distributed property teams, see our analysis on Remote Work.
Source note: This article includes information reported by Inside Self-Storage.
