Opus Agency Appointed Two Senior Regional Leaders
The agency hired new regional heads for ANZ and ASEAN to capture commercial momentum across the APAC market.
Updated on Sept. 29, 2026 in People
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Opus Agency appointed Charles Turner as Senior Vice President for ANZ and Erica Seo as Senior Vice President for ASEAN. These leadership changes follow the agency's 2025 acquisition of The Company We Keep and are intended to drive client growth.
Why it matters
The appointments underscore the firm's strategic focus on scaling commercial performance and operations across high-growth APAC regions. By installing dedicated regional leadership, the firm aims to convert localized momentum into sustained client acquisition.
The agency recently added two senior leadership roles to oversee operations, building on a history that includes Charles Turner's 12-year tenure at George P Johnson and the 2025 acquisition of The Company We Keep.
The players
Opus Agency
A global brand experience agency that specializes in large-scale event production and corporate activations.
Charles Turner
A veteran industry executive who previously managed operations at George P Johnson Australia & New Zealand for 12 years.
Erica Seo
A regional business lead who previously served as Business Head, APAC for the digital experience firm Spalba.
Dena Lowery
The President of Opus Agency who is responsible for global operational oversight and executive recruitment.
The details
Charles Turner will oversee commercial performance and operations across Australia and New Zealand, while Erica Seo will lead the Singapore-based team and client growth for the ASEAN market. Both executives report directly to President Dena Lowery. These roles are designed to centralize oversight of regional growth strategies as the firm seeks to leverage its expanded footprint in APAC.
Timeline
Opus Agency acquired The Company We Keep in 2025.
The new appointments were announced on September 29, 2026.
Market Landscape
The appointments follow the firm's 2025 acquisition of The Company We Keep, signaling a period of consolidation and regional scaling. This move reflects a broader trend of agencies localizing leadership to capitalize on expanding demand in the APAC corporate experience market.
Operators in the APAC region should monitor the agency's shifting account management strategy as Turner and Seo assume their new roles. Businesses should evaluate how these centralized regional leadership structures impact service delivery and responsiveness in their local contracts.
The takeaway
The installation of regional leadership serves as a signal that the agency is prioritizing localized operational agility over centralized management. Operators should monitor how regional appointments influence local partnership models during upcoming procurement cycles.
Further reading
For more on industry leadership transitions, visit our People section.
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Does the expansion of corporate regional leadership teams suggest healthy growth for the broader economy?
