Special Australia Won Grand Effie for Uber Campaign
The agency secured top regional honors as marketing firms track creative performance metrics for the upcoming Effie Index.
Updated on Sept. 28, 2026 in Advertising
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Special Australia earned the Grand Effie at the 2026 APAC Effie Awards for its Uber 'Get Almost Almost Anything' campaign. The win highlights top-performing creative work across the Asia-Pacific region as agencies prepare for the full 2026 Effie Index release.
Why it matters
Marketing leaders use these awards to benchmark agency effectiveness and creative impact within the highly competitive Asia-Pacific landscape. Recognition at this level signals proven ROI and market reach, which firms often leverage to demonstrate value during contract renewals.
Of 121 total finalists, 67 agencies received metal awards, including 15 Gold, 20 Silver, and 31 Bronze honors. Australian firms accounted for 11 of those wins, including the single Grand Effie awarded during the event.
The players
Special Australia
An advertising agency recognized for creative strategy and high-impact brand campaigns.
Uber
A global technology platform facilitating ride-sharing, food delivery, and logistics.
Leo Sydney
A creative agency network that secured the Agency Network of the Year title.
Grab
A multinational technology company providing ride-hailing and delivery services across Southeast Asia.
The details
Winners are determined through a jury deliberation process, with results contributing directly to the annual Effie Index. This index acts as a primary barometer for agency performance and market effectiveness. For the 2026 cycle, agencies like Leo Sydney and brands like Grab were recognized for their scale and market impact within the region.
Timeline
Winners were announced on September 28, 2026.
The 2026 Effie Index is scheduled for release in 2027.
Market Landscape
These awards serve as a key performance data point for the Effie Index, which provides a quantitative ranking of marketing effectiveness globally. The event follows the established industry pattern of using peer-judged creative success to signal firm-level competitive strength.
Marketing decision-makers should track these results to evaluate potential agency partners and identify creative benchmarks for upcoming regional campaigns. Keep the 2027 index release on your calendar to analyze shifts in creative agency dominance across the APAC region.
The takeaway
Creative effectiveness awards serve as a leading indicator for which agency models are successfully driving consumer engagement. Operators should monitor these winning strategies to refine their own marketing procurement and creative output expectations for the next fiscal year.
Further reading
For more on industry benchmarks, visit our Advertising section.
Source note: This article includes information reported by Campaign Brief.
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