DoorDash Will Appoint WPP as Global Media Agency
The delivery giant will consolidate its media strategy across over 40 international markets by early 2027.
Updated on Sept. 23, 2026 in Advertising
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DoorDash has selected WPP Media to serve as its first global media agency, a move that will unify strategy across the DoorDash, Deliveroo, and Wolt brands starting in early 2027. The partnership spans more than 40 markets, moving from a fragmented local model to a centralized global approach.
Why it matters
By consolidating its media spend, DoorDash aims to achieve a unified global strategy while maintaining relevance in local markets. This shift reflects a move toward integrated data management and efficiency as the company scales its delivery services worldwide.
The agency change impacts a footprint spanning 40 global markets, including regions where WPP has managed media for eight years. The move follows competitive benchmarking against industry peers like Uber, which currently uses EssenceMediacom for its $200 million APAC media billings.
The players
DoorDash
A food delivery platform that operates a global network of logistics and marketplace services.
WPP Media
A global advertising and media services holding company providing centralized brand strategy and digital marketing solutions.
Uber Eats
A food delivery subsidiary of Uber Technologies that competes directly in the global delivery marketplace.
The details
WPP Media will coordinate with DoorDash’s in-house marketing units to execute media duties using the WPP Open and Open Intelligence operating models. This technological integration is intended to centralize data management while allowing for local market adjustments. By moving away from separate agency relationships, such as the six-year partnership with Wavemaker in Australia and New Zealand, the company seeks to streamline its global marketing infrastructure.
Timeline
2017: EssenceMediacom and Uber relationship began.
2020: Wavemaker won the DoorDash media account in Australia.
early 2027: The new global partnership takes effect.
Market Landscape
This appointment signals a departure from the fragmented, region-specific agency models common in the early growth phases of delivery apps. It follows the precedent of competitors like Uber, which aligned its $200 million APAC media billings with EssenceMediacom starting in 2017.
Operators should monitor how centralizing data through platforms like WPP Open affects local advertising pricing and ad-buy efficiency. Review existing vendor contracts for potential consolidation triggers if your own brand footprint expands across international borders.
The takeaway
Centralizing a media strategy allows for consistent brand messaging but requires robust internal oversight to prevent losing touch with regional consumer behaviors. Track the rollout in early 2027 as a benchmark for how similar-scale delivery platforms manage global marketing spend against local growth requirements.
Further reading
For more on industry shifts, visit the Advertising section.
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