LiveRamp Expanded OpenAI Partnership for Ad Targeting
Marketers can now use RampID to activate first-party audience data within ChatGPT advertising campaigns.
Updated on Sept. 29, 2026 in Advertising
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LiveRamp has expanded its partnership with OpenAI to integrate its identity resolution technology into the platform. Marketers can now utilize RampID to activate first-party data as Custom Audiences for advertising on ChatGPT.
Why it matters
The integration aims to enhance targeting precision, reach, and measurement for brands using the ChatGPT platform. By leveraging first-party data, advertisers can maintain connectivity across channels and platforms within their ad workflows.
LiveRamp has expanded its partnership with OpenAI to include support for first-party data connectivity through its RampID signal system. The integration is now available for global marketers seeking to improve targeting precision across their digital campaigns.
The players
LiveRamp
A global technology company that provides data collaboration and identity resolution services for enterprise marketing teams.
OpenAI
An artificial intelligence research and deployment company that provides platforms including ChatGPT for consumer and business use.
The details
Marketers use the RampID system to map and connect marketing signals across various devices, channels, and platforms. By syncing this data with ChatGPT Ads, businesses can implement personalized Customer Audiences. This mechanism allows for the activation of first-party assets to streamline targeting and measurement performance on the platform.
Timeline
September 29, 2026: LiveRamp announced the expansion of its partnership with OpenAI.
Market Landscape
The partnership follows the broader industry movement to integrate the Custom Audiences advertising model into emerging generative AI platforms. This development marks an effort to standardize data-driven targeting practices within the nascent AI-powered ad ecosystem.
Marketing teams should evaluate whether their existing first-party data sets are formatted for RampID integration to leverage new ChatGPT ad placements. Monitor the performance of these audience-based campaigns compared to traditional programmatic benchmarks to determine ROI.
The takeaway
The move signals a priority for AI platforms to bridge the gap between proprietary consumer data and generative ad environments. Operators should audit their current identity resolution partners to assess compatibility with emerging ad-supported AI channels.
Further reading
For more on industry shifts in data utilization and digital marketing, visit the Advertising section.
Source note: This article includes information reported by CRM Magazine.
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