Valuedynamx Appointed Emma Kisby as CEO
The appointment marks a strategic pivot for the rewards platform as it aims to scale its international operations.
Updated on Sept. 29, 2026 in People
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Valuedynamx has named Emma Kisby as its new chief executive officer following her recent tenure as the firm's chief transformation officer. The company plans to leverage this leadership transition to accelerate growth across the retail, travel, and financial services sectors.
Why it matters
The leadership change signals a focus on scaling technology capabilities after a period of intense operational review. The company aims to capitalize on its existing network to capture greater market share in cross-border rewards and consumer engagement.
Valuedynamx handled over 1 billion pounds in transactions in 2025 across a global network of 50,000 retail and travel partners. The firm currently provides more than 400,000 rewards across 180 countries.
The players
Emma Kisby
The new CEO of Valuedynamx who previously served as the firm's chief transformation officer and was a founding team member at i2c.
Valuedynamx
A global rewards and loyalty technology platform that manages consumer engagement services for retail, travel, and financial service partners.
The Collinson Group
An international loyalty and benefits company that maintains a capital investment in Valuedynamx technology.
The details
Kisby, who previously served as part of the founding team for i2c, brings experience from her time as chief transformation officer where she led a comprehensive business strategy review. Her new mandate focuses on advancing the company's technical infrastructure to support a broader international presence. The company is positioning itself to deepen its reach within financial services and travel by streamlining the integration between its partners and consumers.
Timeline
2025: Valuedynamx processed over one billion pounds in transactions.
Earlier in 2026: Emma Kisby joined the company as chief transformation officer.
September 29, 2026: Valuedynamx formally announced the appointment of Emma Kisby as CEO.
Market Landscape
This transition builds on the experience gained during the rebranding of i2c into Nectar 360, reflecting a broader industry trend of transforming legacy loyalty systems into integrated digital marketing platforms. It marks a push to align internal technical capabilities with the needs of global retail and travel partners.
Operators in the retail and travel sectors should monitor whether this leadership shift leads to changes in partner fee structures or integration requirements for the Valuedynamx network. Keep an eye on any new technology updates to the rewards platform that could impact customer retention metrics in the coming year.
The takeaway
The appointment signals that Valuedynamx is shifting from a build-out phase to an aggressive growth and scaling phase. Business leaders should track the company's upcoming expansion metrics as a proxy for broader trends in the cross-border rewards and consumer loyalty market.
Further reading
For more on shifts in the loyalty technology sector, visit our People section.
Source note: This article includes information reported by Travolution.
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