Creative LIAisons Hosted Simulated Awards Judging
Young creatives practiced professional award evaluation criteria during a recent industry workshop.
Updated on Sept. 29, 2026 in Advertising
Participants at the Creative LIAisons event engaged in a simulated judging workshop to refine their understanding of professional award criteria. Attendees completed two rounds of evaluation, voting on work ranging from Shortlist status to Grand.
Why it matters
Understanding the mechanics of professional jury panels allows agencies to better align their creative output with industry-standard benchmarks for excellence. This session provided participants with direct insight into the decision-making process behind award-winning campaigns.
Participants completed two rounds of simulated judging during the workshop. The exercise tested their application of industry criteria across categories including Shortlist, Bronze, Silver, Gold, and Grand.
The players
Marco Venturelli
The President and Chief Creative Officer of Leo, CCO of Publicis Groupe France, and CEO and CCO of Publicis Conseil.
The details
The workshop, titled 'You're On The Jury', immersed participants in the specific requirements and evaluative pressures of high-level creative competitions. Attendees reviewed work and cast votes on potential award tiers, mimicking the deliberation flow common in international advertising awards programs.
Timeline
September 29, 2026: The workshop took place on the second day of the Creative LIAisons event.
Market Landscape
This session follows the pattern set by the Creative LIAisons industry mentorship program to standardize evaluation skills among emerging talent. By formalizing the judging process, the event reflects broader trends in professionalizing creative assessment across top-tier agencies.
Agencies should review their internal creative review processes to ensure they match the criteria used by major award juries. Monitoring these evaluation benchmarks helps teams improve both the caliber of their pitches and their overall creative output.
The takeaway
Understanding how juries distinguish between Silver and Gold status offers a clear signal of what industry leaders prioritize in creative campaigns. Operators should track the criteria discussed at industry events to calibrate their own creative quality control metrics.
Further reading
For more information on the evolving standards for creative work, see Advertising.
