Live Technology Appointed Regional Sales Manager
The firm hired Nick Wellens to manage client relationships across the North of England, Scotland, and Ireland.
Updated on Sept. 28, 2026 in People
Live Technology has appointed Nick Wellens as Regional Sales Manager. Wellens will oversee the firm's audio, lighting, and video portfolio and work to grow client relationships in key regional markets.
Why it matters
The hire signals an effort to deepen sector-specific outreach as Live Technology targets regional growth. Operators in the live events space should monitor how this staffing move impacts local provider engagement and portfolio support.
Nick Wellens brings 10 years of prior experience at Midwich to the new role. He has been tasked with expanding the presence of the audio, video, and lighting portfolio across the North of England, Scotland, and Ireland.
The players
Live Technology
A distributor specializing in audio, lighting, and video equipment for the events industry.
Nick Wellens
A qualified solicitor and former Midwich account director appointed to manage regional sales.
Midwich
A large-scale specialist distributor of audiovisual technology products.
The details
In his new capacity, Wellens is responsible for developing relationships with live event providers. He plans to leverage his professional background, which includes a decade in the technology sector and prior experience as a solicitor, to manage the product portfolio. The move bridges his past expertise in technology distribution with the specific operational needs of the live events market.
Timeline
Wellens began his career in the technology sector in 2011.
Wellens served as an account director at Midwich from 2016 to 2026.
Market Landscape
The appointment follows a broader pattern of hardware distributors seeking to tighten ties with live event providers to capture more value from complex installations. This move aligns with industry-wide efforts to consolidate technical support and sales proximity in high-demand regional markets.
Event providers in the affected regions should assess whether this change in local sales management impacts their current procurement and support workflows. Evaluate your existing service agreements to see if the shift provides better access to the firm's audio and lighting portfolio.
The takeaway
The move highlights the industry-wide push to pair general sales talent with specific regional market expertise. Monitor how Wellens' background as a solicitor influences the firm's approach to contracting and vendor relationships in the coming quarter.
Further reading
For more on shifts in industry leadership and staffing, visit our People section.
Source note: This article includes information reported by 4RFV.
