Cross Rental Services Appointed New Executive Leadership
The company named a new CEO and CFO as part of a succession plan to support its continued expansion.
Updated on Sept. 23, 2026 in People
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Cross Rental Services has appointed Matt Parker as its new chief executive and Russell Harrison as chief financial officer. The leadership transition follows a planned succession process as the firm continues its growth across the UK and Ireland.
Why it matters
These appointments follow a period of double-digit year-on-year revenue growth in 2026 for the firm. The changes are intended to maintain momentum as the company expands its depot network and invests in fleet and acquisitions.
The firm recorded double-digit year-on-year revenue growth during 2026. This follows the nearly seven-year tenure of the outgoing chief executive, Graeme Nesbitt.
The players
Matt Parker
The new chief executive of Cross Rental Services who previously served as the company's UK managing director.
Russell Harrison
The new chief financial officer who held previous roles at New Look, Hobbycraft, and Churches Fire & Security.
Graeme Nesbitt
The former chief executive of nearly seven years who transitioned to the roles of board director and strategic advisor.
Cross Rental Services
A rental services firm focused on fleet and depot-based operational expansion across the UK and Ireland.
The details
Matt Parker, who joined as UK managing director in 2024, moves into the top role as the company scales its operations. The business recently expanded its physical footprint with new sites in Warrington and Birmingham to facilitate broader reach across the UK and Ireland. The firm plans to continue allocating capital toward fleet modernization, strategic acquisitions, and increased operational capacity under the new executive team.
Timeline
Matt Parker joined the business as UK managing director in 2024.
Cross Rental Services achieved double-digit revenue growth in 2026.
The executive leadership appointments were announced in September 2026.
Market Landscape
This move follows the 2026 planned executive succession at Cross Rental Services, marking a shift from the firm's leadership structure during the previous seven years. The appointment aligns with common industry trends where firms transition to new management teams to oversee capital-intensive expansion phases.
Operators should monitor the company's future investment in fleet and regional depot expansion as a signal for competitive pricing in the rental market. Keep watch for new operational partnerships that may emerge as the firm accelerates its acquisition strategy.
The takeaway
Leadership transitions are most effective when they align with active growth cycles to ensure operational continuity. Track the company's ongoing investment in acquisitions and fleet capacity to gauge their competitive trajectory in the coming fiscal year.
Further reading
For more on executive shifts, visit the People section.
Source note: This article includes information reported by Bdaily Business News.
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