Avito Expanded A/B Testing Platform to Four New Markets
Companies in Armenia, Georgia, Kazakhstan, and Uzbekistan can now access the Trisigma data analytics platform.
Updated on Sept. 25, 2026 in Business Strategy
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Avito has launched its Trisigma A/B testing platform into Armenia, Georgia, Kazakhstan, and Uzbekistan to tap into a regional business data market valued at 35 billion roubles. The expansion targets a potential audience of 23,000 local firms seeking ready-made experimentation tools.
Why it matters
The move offers firms an alternative to the 50 million roubles in annual costs required to develop proprietary testing infrastructure. By providing a commercial licensing model, Avito aims to capture 20-25% of the data solutions market in these regions by 2030.
The regional business data market is valued at 35 billion roubles, with 23,000 potential client companies. Trisigma licensing fees begin at 2.5 million roubles annually, compared to at least 50 million roubles to maintain a proprietary in-house platform.
The players
Avito
A classifieds and digital services marketplace that manages the Trisigma experimentation platform.
Trisigma
An A/B testing and product analytics platform used by over 60 companies in Russia.
The details
Trisigma functions as a centralized system for user allocation, results processing, and metric storage. Operators can access the tool via browser, API, or application, with deployment options ranging from SaaS cloud services to private clouds and on-premises infrastructure. The platform provides two service tiers, Essential and Enterprise, to accommodate different organizational scales.
Timeline
2025: Avito acquired the Sigma analytics platform.
2030: The company intends to hold a 20-25% market share.
Market Landscape
This expansion follows the broader industry trend of migrating from costly custom-built testing tools to standardized, scalable enterprise software. It marks a significant effort to compete with bespoke development by offering a lower barrier to entry for regional firms.
Decision-makers should compare their current annual spend on internal A/B testing infrastructure against the 2.5 million rouble starting licensing fee. Organizations should evaluate if their data experimentation volume justifies the overhead of proprietary maintenance or if a transition to commercial SaaS tools offers better margin protection.
The takeaway
The platform expansion signals that ready-made analytics tools are increasingly replacing the need for bespoke in-house development. Operators should track the 20-25% market share target by 2030 as a benchmark for the adoption of commercial data experimentation platforms in emerging markets.
Further reading
For broader context on how companies manage technical infrastructure growth, see Business Strategy.
Source note: This article includes information reported by UzDaily.
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