Trip Beverage Launched Global Celebrity Marketing Campaign
The low-calorie drink maker has deployed television and digital ads across the U.K. and U.S. to build community.
Updated on Sept. 22, 2026 in Marketing
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Beverage company Trip has initiated an international marketing campaign featuring Kendall Jenner, Joe Jonas, and Madeline Argy. The effort highlights the brand's line of magnesium-infused drinks through television spots and social media content.
Why it matters
The brand is shifting its strategy to frame its products as a lifestyle and community identity rather than solely a consumable. This move seeks to differentiate the company in a crowded functional beverage market by leveraging high-profile celebrity associations.
The campaign features 1 member of the Kardashian family among 5 total celebrities in a rollout spanning the U.K. and U.S. markets. Total budget data for this shift in brand positioning remains unavailable.
The players
Trip
A beverage company producing low-calorie sparkling drinks infused with magnesium and botanicals.
Kendall Jenner
A prominent model and media personality who is now an equity shareholder and global ambassador for Trip.
Joe Jonas
A singer and celebrity featured in the company's new global advertising campaign.
Madeline Argy
A social media personality featured as a face of the brand's international marketing push.
The details
The campaign utilizes television spots and out-of-home advertising to depict celebrities facing chaotic sets before consuming Trip beverages. Visual effects are used in the creative to transition the subjects to calm environments after drinking the products. The company is simultaneously pushing social content across Instagram and TikTok to reach consumers.
Timeline
September 22, 2026: The media campaign details were publicized.
Market Landscape
This campaign follows the documented trend of celebrity-backed functional beverage brands by using equity-sharing ambassadors to drive market awareness. It reflects a broader industry movement toward building lifestyle communities around functional ingredients like magnesium.
Operators should monitor how celebrity-led community building affects customer acquisition costs in the functional drink segment. Evaluate whether such high-visibility campaigns translate into measurable increases in retail velocity or brand loyalty.
The takeaway
Trip is signaling that it aims to scale its market presence by pivoting from a product-first to a community-first brand identity. Business owners should watch the engagement metrics on these celebrity-led social campaigns as a benchmark for modern functional beverage marketing effectiveness.
Further reading
For broader insights on brand positioning and consumer outreach, visit our Marketing section.
Live Poll
Do celebrity endorsements make you more likely to trust the claims of a new beverage brand?
