H-E-B Sold North San Antonio Land With Retail Ban
The grocery giant included a restrictive covenant on 7.5 acres to limit future local competition.
Updated on Sept. 28, 2026 in Retail

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H-E-B sold 7.5 acres of land near Canyon Golf Road and East Borgfeld Drive while attaching a deed restriction that bars future grocery store use for 55 years. The move preserves the company's market share relative to its nearby Stone Oak location.
Why it matters
Retailers frequently employ restrictive covenants to protect local trade areas from encroaching competition. By mandating these use limits, businesses can effectively wall off their existing customer base from rival chains.
H-E-B sold 7.5 acres of land appraised at $3.71 million by the Bexar Appraisal District. The deed limits grocery space to 500 square feet or 5% of total area for 55 years.
The players
H-E-B
A private, Texas-based supermarket chain with a dominant regional market share.
Birnbaum Property Co.
A real estate development firm linked to the entity that purchased the site.
Bexar Appraisal District
The local government authority responsible for property assessments and tax valuations.
The details
The covenant specifically restricts retail usage, capping convenience stores at 6,000 square feet and liquor stores at 3,000 square feet. This operational strategy prevents competitors from securing a viable footprint in the immediate vicinity of H-E-B's existing Stone Oak store, which sits 5 miles away. The restrictions function by limiting the types of tenants the buyer can lease to, effectively narrowing the property's utility for larger retail rivals.
Timeline
2011: H-E-B originally purchased the 9.7-acre site.
September 2026: H-E-B sold the 7.5-acre parcel.
Next 55 years: The restrictive covenant remains in effect for the site.
Market Landscape
This transaction follows the industry-wide practice of using restrictive real estate covenants to create territorial barriers against competitors. It reflects a standard strategy used by established retailers to ensure they maintain dominance within a specific geographic radius.
Operators should review their own property deeds or lease agreements to identify any existing usage restrictions that could limit their future expansion. When purchasing land, verify whether prior sellers have recorded covenants that dictate permissible retail floor area or store types.
The takeaway
Large retailers often use land divestment to enforce long-term competitive boundaries. Owners should proactively check property records for restrictive covenants that could dictate the utility of their real estate for the next several decades.
Further reading
For more on local development trends, visit the Retail section.
Source note: This article includes information reported by San Antonio Express-News.
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