Seven Sushi & Robata Will Open Midtown Location in 2026
Owners Grace and Leo Xia are expanding their restaurant operations with a new venue featuring late-night dining.
Updated on Sept. 23, 2026 in Openings & Closings
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Seven Sushi & Robata will open a second Houston restaurant at 3304 Milam in Midtown later in 2026. The expansion builds on the success of the original Dun Huang Plaza location which opened in November 2025.
Why it matters
The owners designed the new space to capture multiple revenue streams by transitioning from standard lunch and dinner service into an energetic late-night experience with weekend DJs. This model allows operators to maximize floor utility during high-traffic evening hours in dense urban corridors.
The new Midtown location offers tiered price points of $22 for lunch, $37 for core dinner, and $57 for premium dinner menus. The space is situated at 3304 Milam in a building formerly occupied by Beer Market and D'Alba Cafe.
The players
Grace Xia
Co-owner and operator of Seven Sushi & Robata who is leading the brand's expansion from Dun Huang Plaza to Midtown.
Leo Xia
Co-owner and operator who is overseeing the physical renovation and concept development of the restaurant's second site.
The details
Owners Grace and Leo Xia are executing a comprehensive renovation of the 3304 Milam property to install an indoor-outdoor bar connecting the dining room to a covered patio. The operational strategy centers on leveraging extended hours, staying open until midnight on weekdays and 2 am on weekends, to support a shift toward late-night dining and entertainment.
Timeline
November 2025: The original Dun Huang Plaza location opened.
Late 2026: The Midtown location is expected to open.
Market Landscape
The project follows the industry pattern where operators extend hours to maximize revenue per square foot after traditional dining hours. This expansion reflects a broader trend of independent restaurateurs scaling concepts by integrating entertainment to capture foot traffic in high-density urban areas.
Operators looking to mirror this model should evaluate whether their physical layout supports an indoor-outdoor flow for high-traffic weekends. Assessing the labor cost implications of staying open until 2 am is a necessary step for maintaining margins in late-night hospitality.
The takeaway
Expanding to a second location requires a clear transition strategy between day-part service and late-night operations. Operators should monitor the impact of weekend DJ programming on local noise ordinance compliance as they scale.
Further reading
For more on industry growth and new establishments, visit Openings & Closings.
Source note: This article includes information reported by CultureMap Houston.
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