Dallas Agency SPM Communications Added Three Clients
The Dallas-based PR agency expanded its client roster to include L&L Hawaiian Barbecue, Puttery, and Sunfly.
Updated on Sept. 23, 2026 in Advertising
SPM Communications secured three new accounts, adding L&L Hawaiian Barbecue, Puttery, and Sunfly to its portfolio. The Dallas-based agency provides services including media relations, influencer marketing, franchise development, and crisis management.
Why it matters
Agency growth typically signals competitive positioning within the crowded Dallas public relations market. These additions follow the firm's sustained industry recognition as a mid-sized operator.
SPM Communications has secured its spot on the PR News Agency Elite 120 list for 4 consecutive years. This recognition follows the firm's recent expansion of its client roster to include three new national brands.
The players
SPM Communications
A Dallas-based public relations agency specializing in media relations, influencer marketing, and franchise development for consumer-facing brands.
The details
The agency leverages generative engine optimization and artificial intelligence tools to drive brand awareness and audience engagement for its clients. Its service model integrates traditional media relations and crisis management with franchise development strategies tailored to growth-oriented businesses.
Timeline
September 23, 2026: SPM Communications announced the addition of three new client accounts.
Market Landscape
The agency's growth tracks with its consistent performance on the PR News Agency Elite 120 list. This sustained industry recognition serves as a benchmark for the firm’s competitive standing among mid-market PR agencies.
Business owners should assess how their current agencies utilize AI-driven search tools to maintain visibility. Operators in the franchise sector may find it useful to audit their current PR service agreements to ensure they mirror the scope of these recent high-profile client engagements.
The takeaway
The agency's reliance on generative engine optimization highlights a critical shift in how firms demonstrate value through measurable digital engagement. Evaluate whether your marketing partners are utilizing similar AI-enabled search tools to defend your brand's market position.
Further reading
For more on industry performance trends, see Advertising.
