Shady's Burgers & Brewhaha Celebrated Ten Years
The Dallas restaurant group is marking a decade in Lake Highlands with a weeklong series of promotions.
Updated on Sept. 21, 2026 in Openings & Closings
Live Poll
Do you prioritize dining at local businesses that have been in your community for many years?
Shady's Burgers & Brewhaha at 9661 Audelia has officially hit its tenth anniversary of operations. The restaurant group is commemorating the milestone with a week of themed events and daily discounts for local patrons.
Why it matters
Longevity in the restaurant industry requires adapting promotional strategies to sustain foot traffic in competitive markets. By leveraging a multi-day anniversary campaign, the operator reinforces brand loyalty and engages the community at a key historical milestone.
The anniversary celebration spans a week of promotions, including $6 burgers, $10 wings, and $5 margaritas on specific days. These offers follow a ten-year period of continuous operations for the High Five Hospitality group in the Lake Highlands area.
The players
High Five Hospitality
A restaurant group that operates multiple dining and bar concepts across Dallas and surrounding suburbs.
Vic Duncan
A musician performing at the Lake Highlands location as part of the anniversary programming.
The details
High Five Hospitality, which oversees the Lake Highlands location, is utilizing a series of themed daily promotions to drive traffic throughout the anniversary week. The restaurant group maintains a multi-unit portfolio across Richardson, Lake Lewisville, and Canyon Creek. This operational strategy serves to anchor their established presence while the group prepares to scale, with a new Shady's Backyard North Dallas location featuring 6,000 square feet of patio space scheduled for later this year.
Timeline
The anniversary celebration week commenced on September 21, 2026.
Live music by Vic Duncan is scheduled for September 27, 2026.
Market Landscape
Reaching a ten-year milestone places the business within a select cohort of independent restaurant longevity as tracked by the National Restaurant Association. This anniversary event follows a documented industry cycle where successful operators utilize historic markers to solidify customer retention before embarking on new unit expansion.
Operators looking to drive near-term engagement should consider using milestone anniversaries as a catalyst for multi-day promotional campaigns. Review your current marketing calendar to see if upcoming business anniversaries can be leveraged to boost foot traffic and test new offerings.
The takeaway
Commemorating long-term operations is a proven method for reinforcing community ties and maintaining market share. Monitor how established local competitors time their promotional cycles to align with expansion plans in the pipeline.
What happens next
The operator is scheduled to launch the Shady's Backyard North Dallas location later in 2026.
Further reading
Explore more growth trends across the region in our Openings & Closings section.
Source note: This article includes information reported by Lake Highlands.
Live Poll
Do you prioritize dining at local businesses that have been in your community for many years?
