Highwise Business
Austin

Pursuit Sports Leased South Congress Office Space

The firm is establishing an Austin presence to support efforts for a potential NHL expansion franchise.

Updated on Sept. 29, 2026 in Remote Work

A modern, minimalist office interior with glass walls and polished concrete floors, reflecting a professional workspace in an urban setting.
Pursuit Sports, led by the Friedkin family, has leased a 7,000-square-foot office on South Congress Avenue in Austin to manage its NHL expansion efforts. AI Illustration. Upload story photo >

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Pursuit Sports, owned by the Friedkin family, has secured a 7,000-square-foot office lease at 1011 South Congress Avenue. The space is currently undergoing $200,000 in renovations to accommodate operations linked to an NHL expansion bid.

Why it matters

The office establishment signals a concrete step in the Friedkins' pursuit of a professional hockey team in Texas. If successful, the project involves a massive capital commitment that could reshape local sports and commercial real estate demand.

The firm secured a 7,000-square-foot office lease in a 163,000-square-foot building, with $200,000 currently allocated for renovations. This follows a proposed $3.5 billion arena project tied to a potential NHL expansion franchise.

The players

Pursuit Sports

An entity managed by the Friedkin family currently positioning itself for professional sports ownership.

Dan Friedkin

A business owner with an established track record in international football club acquisition and ownership.

National Hockey League

The professional organization that sets the terms for expansion franchises and dictates arena standards.

The details

Pursuit Sports is retrofitting a portion of the building at 1011 South Congress Avenue to serve as a hub for its sports franchise development team. The renovation work represents a tactical deployment of local resources as the group negotiates an exclusive term sheet with the NHL. The initiative aims to align organizational capacity with the high capital requirements of developing a professional sports facility.

Timeline

  1. 2020: Dan Friedkin purchased AS Roma.

  2. 2024: Dan Friedkin purchased Everton.

  3. September 2026: Pursuit Sports leased the Austin office space.

  4. Summer 2026: NHL Commissioner discussed an exclusive term sheet with the Friedkins.

Market Landscape

The move to Austin follows a pattern set by the 2024 purchase of Everton by Dan Friedkin. It represents a significant escalation in the firm's sports portfolio development strategy.

Operators in the Austin commercial real estate market should monitor the $3.5 billion arena project as a potential demand driver for ancillary hospitality and service sectors. The high capital expenditure profile suggests significant contract opportunities for local firms once site selection is finalized.

The takeaway

Large-scale sports expansion bids require deep physical infrastructure and dedicated local staffing to move from term sheets to implementation. Monitor regional arena developments and official league statements to gauge if the Friedkins' Austin office will scale into a permanent regional headquarters.

Further reading

For more on how companies are establishing local footprints, visit Remote Work.

Source note: This article includes information reported by The Real Deal New York.

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Should local governments use public funds to help build new professional sports arenas?