Coach Opened New Kings Plaza Retail Store
The luxury retailer joins a growing roster of new tenants as the mall operator shifts its strategy to attract younger shoppers.
Updated on Sept. 30, 2026 in Retail
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Coach has officially opened a new storefront at Kings Plaza in Brooklyn. The addition marks part of a broader redevelopment effort at the shopping center aimed at modernizing its tenant mix for experience-driven consumers.
Why it matters
Macerich is pivoting its property strategy to replace traditional department store anchors with high-traffic, large-format retailers and dining options. This shift is designed to maintain relevance for the mall's 11 million annual shoppers.
Since 2021, Kings Plaza has added 35 new stores, supported by a total investment of more than $250 million from owner Macerich since 2012. The property currently sustains 95.5% occupancy across its portfolio.
The players
Coach
A luxury retail brand specializing in leather goods and accessories that operates a global store network.
Macerich
A publicly traded real estate investment trust focused on the acquisition, development, and management of regional shopping centers.
The details
Macerich has executed a strategy of subdividing large, former department store spaces into multiple storefronts to accommodate brands like Target, Primark, and Zara. The operator is also leveraging operational incentives, such as a 90-minute free parking validation program for Target customers, to influence shopper traffic flow. These structural changes are aimed at increasing foot traffic for the center's specialized retail mix.
Timeline
1970: Kings Plaza officially opened.
2012: Macerich acquired the Kings Plaza property.
2021: The center began a multi-year effort to add 35 new stores.
Q4 2026: Applebee's and Chipotle are scheduled to open.
Market Landscape
The redevelopment of Kings Plaza follows the industry-wide trend of replacing legacy department store anchors with high-density, multi-tenant layouts. This strategy marks a pivot away from traditional retail models to maintain property value through diversified tenant bases.
Operators in the Brooklyn area should monitor how these large-format retail additions impact local consumer dwell time and traffic patterns. The shift toward experience-driven anchors suggests a need for neighboring businesses to reevaluate their own value propositions.
The takeaway
The successful integration of 35 new tenants at Kings Plaza highlights the necessity of active portfolio management in the current retail climate. Operators should track how the upcoming Q4 2026 expansion of dining options affects overall site traffic and visit duration.
Further reading
For more on shifting property strategies, see our Retail section.
Source note: This article includes information reported by FashionUnited.
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