Habit Burger Opened Third Jacksonville Restaurant

The chain is expanding its regional footprint with a new 49-seat location in North Jacksonville.

Updated on Sept. 20, 2026 in Openings & Closings

Modern light-colored brick and glass restaurant exterior in a suburban commercial setting under bright, clear daylight. — Habit Burger and Grill has expanded its Jacksonville footprint with the opening of a third location on Max Leggett Parkway, continuing the company’s regional growth strategy. AI Illustration. Upload story photo >

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Habit Burger and Grill has officially opened its third Jacksonville location at 15088 Max Leggett Parkway. This new site joins a broader regional expansion that includes 15 total restaurants across Florida.

Why it matters

The company is deepening its presence in the Jacksonville market, following a rapid rollout that saw three locations open in less than a year. This growth highlights the chain's strategy of scaling operations within specific metropolitan areas to build brand density.

The new 2,059-square-foot facility accommodates 49 seats and represents the third Jacksonville site, contributing to the chain's 15 total restaurants in Florida. The project required an estimated $1.4 million buildout investment.

The players

Habit Burger and Grill

A fast-casual restaurant chain operating at least 380 locations across 14 states.

The details

The restaurant is situated on an undeveloped parcel near major retail anchors like Dick's Sporting Goods and Hobby Lobby in the River City Marketplace. Operations are standardized across the portfolio, with the new location maintaining daily hours from 10:30 a.m. to 10 p.m. Construction followed a city building permit issued on Jan. 22, 2026.

Oct. 15, 2025: First Jacksonville location opened.
Jan. 22, 2026: City building permit issued for the project.
Jan. 28, 2026: Second Jacksonville location opened on Baymeadows Road.
Sept. 21, 2026: Grand opening celebration held in North Jacksonville.

Market Landscape

This opening follows the rapid regional market densification model often used by fast-casual chains to maximize supply chain efficiency in high-traffic retail clusters. The strategy mirrors the approach seen in previous Florida rollouts to achieve critical mass in new urban markets.

Operators in the retail space should monitor how the chain's high-density placement near established anchors influences local consumer traffic patterns. This growth indicates a continued investment in the Jacksonville retail corridor that may impact local site selection and leasing competition.

The takeaway

The chain's rapid 11-month rollout in Jacksonville serves as a case study in aggressive market saturation. Operators should track the performance of these clustered locations to evaluate the efficacy of similar high-density site selection models in their own regions.