Holland & Hart Named New Chief Marketing Officer
The firm appointed Catherine Austin to lead marketing and growth strategy across its 14 offices.
Updated on Sept. 28, 2026 in People
Holland & Hart has appointed Catherine Austin as chief marketing and business development officer, based in the Denver office. She joins the firm's executive leadership team to oversee communications and strategy across the company's 14 locations.
Why it matters
The appointment marks a key step in the firm's new strategic plan as it looks to sharpen its client development efforts. Austin is tasked with advising practice leaders on how to align marketing initiatives with the firm's broader business growth objectives.
Catherine Austin brings 20 years of leadership experience to her new role overseeing marketing and communications for Holland & Hart’s 14 offices. Her appointment follows tenure at major firms including Dentons US, Norton Rose Fulbright, and Baker Botts.
The players
Holland & Hart
A national law firm operating 14 offices and providing legal services to various business sectors.
Catherine Austin
An experienced legal marketing executive who previously held leadership positions at Dentons US, Norton Rose Fulbright, and Baker Botts.
The details
Austin joins the executive leadership team to direct firm-wide business development and marketing strategy. She will work directly with practice leaders to refine client outreach and positioning, aiming to unify branding across the firm’s geographic footprint. Her operational mandate centers on translating the firm's new strategic plan into concrete client engagement and growth activities.
Timeline
September 28, 2026: Announcement of the appointment.
Market Landscape
This move reflects an ongoing industry trend toward centralizing business development functions under specialized executive leadership. It follows the pattern of large firms seeking to integrate marketing strategy more tightly with practice area operations to drive growth.
Operators should monitor how the firm’s new leadership changes the visibility or service-offering communication of its local offices. If your business is a client or prospect, watch for shifts in the firm’s outreach strategy as they roll out their new strategic plan.
The takeaway
Large professional services firms are increasingly hiring dedicated marketing executives to operationalize firm-wide strategy. Business owners should review how their own professional partners—legal, accounting, or advisory—communicate changes to their service models during leadership transitions.
Further reading
For more on local leadership changes, visit the People section.
Source note: This article includes information reported by ColoradoBiz.
