Irving Subs Secured Lease for Second San Francisco Spot
The neighborhood shop will expand into a Mid-Market food hall to scale its operations.
Updated on Sept. 22, 2026 in Openings & Closings
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Irving Subs has signed a lease for a 400-square-foot space at 1355 Market St. to open a second location. The sandwich shop, which currently operates in the Inner Sunset, expects to launch the new site by the end of 2026.
Why it matters
The expansion signals a strategic move into the Mid-Market district, with the owner citing recent improvements in local professionalism and neighborhood safety as key drivers for the investment.
The new 400-square-foot location will join roughly half a dozen other businesses inside the food hall at 1355 Market St. This expansion marks the first growth for the brand, which has operated its original shop for a decade.
The players
Irving Subs
A 10-year-old sandwich shop operator currently based in the Inner Sunset.
The Market
A San Francisco food hall located on the ground floor of the former Twitter headquarters.
The details
The new space occupies the area formerly serving as a deli counter within the food hall. By transitioning into a centralized food hall environment, the operator can leverage existing infrastructure while scaling production beyond the capacity of the original 12th Avenue site.
Timeline
The Market rebranded into a food hall in early 2025.
The owner signed the lease for the new location in September 2026.
The new location is scheduled to open by the end of 2026.
Market Landscape
The lease follows the 2025 rebranding of The Market into a multi-vendor food hall. This shift tracks with broader regional trends of converting former corporate office amenities into consolidated retail and dining destinations.
Operators looking at Mid-Market should monitor the foot traffic impact of the food hall's multi-vendor strategy. Owners should evaluate whether moving into established shared-space environments offers a lower-risk entry point than traditional street-level retail.
The takeaway
Expanding into a multi-vendor food hall allows operators to tap into high-traffic corporate corridors with reduced facility maintenance requirements. Keep an eye on local food hall vacancy rates as a signal for potential expansion opportunities in your district.
Further reading
For more on local commercial transitions, see Openings & Closings.
More information
For more details on the business, visit the Irving Subs website.
Source note: This article includes information reported by The San Francisco Standard.
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