Cosm Promoted Two Leaders to Senior Roles
The entertainment technology firm has elevated executives to lead its marketing strategy and studio partnership operations.
Updated on Sept. 22, 2026 in People
Cosm has promoted Mazen Alawar to Senior Vice President of Marketing and Alexis Scalice to Vice President of Cosm Studios. These appointments formalize leadership oversight for brand strategy and entertainment partnerships at the Los Angeles-based company.
Why it matters
Consolidating marketing and production leadership allows the company to standardize its creative and partnership strategy as it scales. For operators, these shifts highlight the importance of aligning brand communications with original content production during periods of expansion.
Cosm elevated two executives to lead its marketing and studio units, representing a consolidation of leadership roles following the firm's growth since 2022. The exact headcount affected by these reporting changes remains undisclosed.
The players
Cosm
A Los Angeles-based immersive technology and entertainment company that produces original works and live experiences.
Mazen Alawar
The newly appointed SVP of Marketing who oversees brand, creative, digital, and communication strategies.
Alexis Scalice
The newly appointed VP of Cosm Studios who manages original content productions and entertainment partnerships.
The details
Mazen Alawar, who joined the company in 2022, will lead brand, creative, digital, paid media, and communications strategy. Alexis Scalice is tasked with managing production, original works, activations, and entertainment partnerships. Her portfolio includes prior work managing alliances with Warner Bros. Pictures, Universal Film, and Cirque du Soleil.
Timeline
Mazen Alawar joined the company in 2022.
The company announced these senior promotions on September 22, 2026.
Market Landscape
These promotions mark a continuation of the leadership structure the company has built since 2022. The move mirrors a broader trend in immersive entertainment where firms increasingly centralize production and marketing oversight to maintain brand consistency.
Business owners should monitor these leadership changes to understand how the company will approach future partnership opportunities. The centralization of marketing and studio functions suggests a more unified outreach strategy that partners should factor into their communication efforts.
The takeaway
Effective leadership scaling often requires aligning distinct functions like studio production and marketing communications under unified senior roles. Operators should audit their own leadership reporting structures to identify any silos that may be hindering communication efficiency.
Further reading
Learn more about executive shifts in the People section.
Source note: This article includes information reported by Sports Video Group.
