Bomag Americas Hired Service and Solutions VP
David Madden will lead parts and warranty strategies for the equipment manufacturer's national operations.
Updated on Oct. 2, 2026 in People
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Bomag Americas has appointed David Madden as its new vice president of service and solutions. He is tasked with overseeing parts fulfillment, dealer training, and warranty programs across the company.
Why it matters
Operators face significant downtime risks when parts and training systems fail to keep pace with equipment utilization, making internal service leadership a key driver of fleet uptime and long-term dealership loyalty.
Madden joins the company with over 30 years of industry experience. He previously managed aftermarket sales and service programs covering 22 states in the United States and Canada.
The players
Bomag Americas
A manufacturer of road construction and compaction equipment serving dealers and contractors across the United States.
David Madden
The newly appointed vice president of service and solutions who previously held management roles at equipment dealerships in Kentucky and Louisiana.
The details
Madden will oversee the Equipment Readiness Center, focusing on streamlining parts logistics and warranty fulfillment. His operational mandate includes integrating the service team more directly into the broader sales process, aiming to improve the consistency of dealer support programs.
Timeline
October 2, 2026: Announcement of David Madden as vice president.
Market Landscape
This move follows a broader industry trend where heavy equipment manufacturers are increasingly centralizing service and parts support to maintain tighter control over the dealer experience. The appointment mirrors similar consolidations of service leadership among global machinery firms.
Operators relying on the manufacturer for fleet maintenance should monitor for changes in parts lead times and training schedules in the coming months. If service levels shift, re-verify your current support contacts at the regional dealer level.
The takeaway
Effective service leadership acts as a force multiplier for equipment uptime and secondary sales. Use this leadership change as a prompt to audit your current parts fulfillment responsiveness with your local equipment representative.
Further reading
For more on executive shifts and leadership trends in the industry, visit People.
Source note: This article includes information reported by Rental Equipment Register.
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