Selerix Launched AI Tool to Cut Benefits Setup Times
The platform automates data population, targeting manual entry workflows for HR teams.
Updated on Oct. 1, 2026 in Job Search
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Selerix has introduced its Build Assist tool for the BenSelect platform, designed to automate the configuration of employer benefits plans. The software is aimed at reducing administrative burdens for HR teams, with human oversight required for final approval before implementation.
Why it matters
The tool addresses a significant operational drain, as 84 percent of HR teams currently spend five to 20 hours weekly on manual data entry. Automating these workflows serves to increase throughput in benefits administration and standardize the setup process.
A survey of 250 HR leaders found that 84 percent spend five to 20 hours weekly on manual administration. Selerix reports its new Build Assist tool can reduce case build times by up to 50 percent.
The players
Selerix
A Plano, Texas-based provider of benefits administration software.
Vertafore
A provider of insurance technology and benefits automation tools.
PlanSource
A cloud-based benefits administration software provider.
Employee Navigator
A benefits, HR, and compliance software company for insurance brokers.
The details
Users upload plan documents and client workbooks into the Build Assist tool, which identifies missing data and generates an initial draft. To manage compliance and data integrity, a human reviewer must approve all fields before the case configuration goes live. The system operates within the company's SOC 2-audited environment.
Timeline
September 2025: Employee Navigator acquired Velocity Benefits software.
November 2025: Survey conducted regarding HR manual tasks.
February 2026: Lively published survey results on HR administration.
July 2026: Vertafore launched Velocity AI Benefit Plan Agent.
August 2026: Alliant agreed to acquire Nava Benefits.
Market Landscape
Selerix's move reflects the ongoing industry-wide automation of benefits plan configuration. This follows similar product releases from competitors, including Vertafore and PlanSource, as firms scramble to address administrative inefficiencies.
Operators managing benefits should evaluate current manual setup costs against the potential 50 percent reduction in build time offered by these AI tools. Assess whether your current platform's security and SOC 2 credentials meet internal compliance standards before integrating automated workflows.
The takeaway
The competitive shift toward AI-assisted setup indicates that manual data entry is becoming an obsolete operational standard in benefits administration. Managers should prioritize reviewing vendor roadmaps to see if their current platform plans to offer similar automation before the next renewal cycle.
Further reading
For broader trends in HR tech adoption, explore the Job Search section.
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Do you trust artificial intelligence to handle your company's benefits and payroll configuration?
