NBCUniversal Appointed New Partner Marketing Executive
The leadership change signals a focus on expanding distribution and growth for the company's streaming and broadcast portfolio.
Updated on Oct. 1, 2026 in People
NBCUniversal has hired Jamia Bigalow as the new executive vice president of partner marketing, based out of the company's West Coast headquarters in Universal City. Bigalow will oversee growth strategies for assets including NBC, Peacock, and Telemundo.
Why it matters
This executive move underscores the network's strategic prioritization of platform growth and the optimization of its media portfolio. By aligning marketing with distribution partnerships, NBCUniversal aims to better manage its cross-platform revenue streams.
Jamia Bigalow brings over a decade of industry experience, including a 10-year tenure at Fox Networks Group and time leading partner marketing for Amazon Fire TV. Her appointment coincides with the promotion of Lindsay Vogelman to senior vice president of strategic partnerships.
The players
Jamia Bigalow
The new executive vice president of partner marketing at NBCUniversal with over 20 years of experience in network and platform marketing.
Matt Schnaars
The president of Platform Distribution & Partnerships at NBCUniversal who oversees the company's distribution strategy and growth.
Lindsay Vogelman
The newly promoted senior vice president of strategic partnerships and business development at NBCUniversal.
NBCUniversal
A major global media and entertainment company managing a diverse portfolio of streaming, broadcast, and cable assets.
The details
Bigalow will report to Matt Schnaars, president of Platform Distribution & Partnerships, to lead marketing initiatives across the firm's streaming, broadcast, and cable distribution channels. Her role involves integrating marketing efforts with growth teams to support the reach of Bravo, the company's FAST channel portfolio, and primary networks. Simultaneously, Lindsay Vogelman will focus on identifying new distribution opportunities and global revenue streams as part of the broader reorganization.
Timeline
Jamia Bigalow joined Fox Networks Group in 2005.
Jamia Bigalow joined Amazon in January 2021.
Jamia Bigalow started her role at NBCUniversal on October 1, 2026.
Market Landscape
This appointment reflects the broader industry trend of consolidating marketing and distribution leadership to manage the shift toward integrated streaming and linear media models. It follows an industry-wide pivot toward maximizing platform growth and streamlining portfolio composition.
Operators in the media and distribution space should monitor how these shifts impact channel placement and carriage agreement negotiations. The alignment of marketing with distribution suggests a tightening of requirements for partners looking to maintain or expand their reach across network platforms.
The takeaway
Large media firms are increasingly merging distribution and marketing oversight to force faster growth for streaming assets like Peacock. Operators should track these personnel shifts as early indicators of whether a company is preparing for a new phase of aggressive platform monetization.
Further reading
For more on shifts in the media industry's leadership, see People.
