Whoop Adopted Planning Software After Rapid Scaling
The wearable brand is automating its supply chain to handle massive growth in wholesale and international retail.
Updated on Sept. 30, 2026 in Business Strategy
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Whoop has selected o9 Solutions to implement enterprise planning software, aiming to replace manual processes after rapid growth pushed its operations to capacity. The wearable maker currently serves over 3 million daily users and saw wholesale bookings rise 300% over the last year.
Why it matters
Operational bottlenecks from a massive holiday order triggered this shift, as the company struggled to manage demand surges across its expanded global footprint. Automation is intended to resolve planning complexities that emerged as the firm shifted from elite athletes to the mass market.
Whoop is automating its planning to handle a 300,000-unit order capability following 85% year-over-year membership growth. The firm, valued at $10.1 billion as of March 2025, expects the new platform to reduce demand signal decision times to 48 hours.
The players
Whoop
A wearable technology company that grew from a niche athletic tool to a mass-market health monitor.
o9 Solutions
A provider of enterprise software that manages integrated business planning and supply chain synchronization.
Marie Fodness
A Whoop executive who has been with the organization since January 2024.
The details
Whoop is migrating away from manual, Excel-based planning processes that previously restricted its ability to process complex retail demand signals. The new software integrates centralized data, allowing the firm to sync inventory and fulfillment across 58 shipping countries. This transition is expected to take approximately one year to fully operationalize.
Timeline
March 2025: Whoop raised $575 million in a Series G funding round.
May 2025: The company launched its fifth-generation product.
September 2026: Marie Fodness spoke at the o9 Solutions Summit.
Market Landscape
The adoption of enterprise software by Whoop follows a documented industry trend where D2C digital brands must re-engineer their supply chains to support omni-channel growth. This move mirrors competitive shifts among other high-growth wearables as they pivot to manage inventory for global retail partners.
Operators scaling via wholesale and international channels should audit their internal planning tools for manual bottlenecks that threaten order fulfillment. If your growth curve consistently triggers inventory gaps, prioritize migrating from spreadsheet-based planning to integrated data platforms.
The takeaway
Rapid growth often masks deep inefficiencies in manual planning processes that only surface during peak demand events. Operators should benchmark their decision-making latency and consider whether their current software can support rapid, data-driven shifts in supply and distribution.
Further reading
For more on the operational challenges of high-growth hardware companies, see our Business Strategy archive.
Source note: This article includes information reported by Chief Marketer.
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