Concord Appointed Industry Veteran as Advisor
The firm hired Rémi Lemonnier to guide its expansion into the competitive United States advertising market.
Updated on Sept. 29, 2026 in Advertising
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Concord has appointed Rémi Lemonnier, co-founder of Scibids, as an advisor to support its growth strategy. The company is currently scaling its automated campaign execution services across the United States.
Why it matters
By bringing on a founder who successfully exited a major ad-tech venture, Concord is signaling a focus on scaling its programmatic and social advertising infrastructure to compete in the U.S. market.
Concord appointed Rémi Lemonnier as an advisor following his co-founding of Scibids, a firm acquired by DoubleVerify for USD$125 million in 2023.
The players
Concord
An advertising technology firm that provides automated campaign execution services across multiple digital channels.
Rémi Lemonnier
The co-founder of Scibids and an experienced ad-tech executive recently appointed as an advisor to Concord.
Scibids
A developer of advertising optimization software that was acquired by DoubleVerify.
DoubleVerify
A software company focused on digital media measurement and verification that acquired Scibids.
The details
Concord provides an automated platform that manages advertising execution across paid social, search, and programmatic channels. By leveraging the expertise of an advisor who built and sold a major analytics-focused advertising platform, Concord aims to optimize its operational workflows for U.S. clients.
Timeline
2016: Rémi Lemonnier co-founded Scibids.
2023: DoubleVerify acquired Scibids.
September 29, 2026: Rémi Lemonnier was appointed as an advisor to Concord.
Market Landscape
This move follows the 2023 acquisition of Scibids by DoubleVerify, highlighting a continued focus on specialized programmatic optimization talent within the industry. Concord is positioning itself to capture greater market share by scaling through the strategic recruitment of established founders.
Marketing operators should monitor whether Concord’s platform updates reflect the optimization-heavy approach favored by the Scibids team. Competitors in the automated ad-execution space should expect heightened pressure as Concord scales its operations.
The takeaway
Strategic hiring of founders from successful exits is a clear signal of an intent to move up-market or broaden product capabilities. Monitor Concord’s product feature updates in the coming months for shifts in their campaign automation logic.
Further reading
For broader trends in the industry, visit our coverage of Advertising.
Source note: This article includes information reported by Exchangewire.
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