Coca-Cola Named Digital HR Vice President
The beverage giant has hired an experienced human resources leader to guide digital culture initiatives.
Updated on Sept. 29, 2026 in People
The Coca-Cola Company has appointed Mirian Candido Farias as Vice President, People and Culture for its Digital Organisation. The hire follows her previous executive tenure at Mars.
Why it matters
This leadership addition signals how multinational consumer brands are prioritizing specialized human resources expertise to manage their digital transformation workforces.
Mirian Candido Farias assumes the vice president role for the firm's Digital Organisation, adding to a career that recently included an August 2024 start at Mars.
The players
The Coca-Cola Company
A global beverage corporation managing a vast portfolio of consumer brands and complex supply chains.
Mirian Candido Farias
An experienced human resources executive specializing in digital transformation and organizational culture.
Mars
A multi-billion dollar international manufacturer of food and confectionery products.
The details
The role, announced via a LinkedIn post, places Farias in charge of aligning human capital strategies with the company's broader digital transition goals. Farias joins the firm having served as Vice President, Human Resources-Digital Transformation at Mars. She holds a Bachelor of Science in Business Administration Marketing from Appalachian State University.
Timeline
August 2024: Farias began her role at Mars.
September 29, 2026: The appointment at The Coca-Cola Company was reported.
Market Landscape
This appointment follows the established pattern of major consumer packaged goods firms recruiting specialized talent to manage internal digital transformation efforts. It highlights a shift in corporate hiring where HR roles are now deeply integrated with specialized technology roadmaps.
Operators should monitor how the integration of digital-focused HR roles impacts recruitment speed and technical talent retention in large-scale enterprises. Aligning human resources strategy with digital transformation goals is increasingly a competitive necessity for firms attempting to modernize operations.
The takeaway
Large companies are increasingly centralizing their culture initiatives within specific digital departments to facilitate transformation. Leaders should consider whether their own human resources functions are sufficiently specialized to support their current digital initiatives.
Further reading
For more on executive moves and leadership shifts, visit the People section.
Source note: This article includes information reported by ETHRWorld.
