White Label Storage Deployed AI Chatbots Nationwide

Self-storage operators can evaluate this automated support model to handle tenant account management and unit inquiries.

Updated on Sept. 28, 2026 in Remote Work

Isometric editorial illustration of organized steel storage units with a glowing access terminal in a tidy industrial facility. — White Label Storage has integrated AI chatbots into its 200-facility network to automate routine tenant inquiries and account management tasks. AI Illustration. Upload story photo >

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Do you trust that AI-powered customer service chatbots provide better support than speaking to a person?

White Label Storage has deployed an AI-powered chatbot across its portfolio of more than 200 self-storage facilities to automate customer inquiries. The tool allows tenants to manage account details and verify unit availability 24/7.

Why it matters

The implementation reflects an industry push to reduce manual call volumes for routine administrative tasks. By integrating with automated billing, companies can streamline standard tenant interactions while reserving facility staff for complex issues like payment disputes.

White Label Storage now utilizes this AI tool across its portfolio of more than 200 facilities nationwide. The deployment compares to the 50 locations currently operated by Local Locker Storage, which was founded in 2018.

The players

White Label Storage

A self-storage management firm that operates more than 200 facilities nationwide.

Local Locker Storage

A storage firm founded in 2018 that manages more than 50 locations.

Alex Hartman

A cofounder of Local Locker Storage who launched the firm in 2018.

Peter Smyth

A cofounder of Local Locker Storage who launched the firm in 2018.

The details

The chatbot operates 24/7 and integrates with the StorBill automated billing system to provide real-time account data to existing tenants. Through secure authentication, users can verify unit sizes, pricing, and availability without human intervention. The system is designed to triage requests, requiring customers to contact facility staff directly only for complex issues like payment disputes.

2018: Alex Hartman and Peter Smyth launched Local Locker Storage.
2022: White Label Storage was cofounded.
September 28, 2026: The chatbot was introduced across the portfolio.

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Market Landscape

The rollout follows a broader trend of leveraging specialized platforms like the StorBill automated billing system to anchor customer-facing automation. This shift marks a departure from traditional models that rely on on-site staff for all tenant account queries.

Operators should monitor whether automated intake systems like this successfully reduce the volume of incoming calls to facility staff. Assess if your current billing platform supports similar API integrations before committing to a chatbot vendor.

The takeaway

Automating routine customer support allows for 24/7 service availability while prioritizing staff time for high-value conflict resolution. Evaluate your call logs for the next 30 days to identify the frequency of routine unit availability and billing questions that could be delegated to an AI tool.