Omatic Launched Integration for Kindsight CRM Users
Nonprofits can now automate data transfers between external fundraising platforms and the Kindsight Ascend CRM.
Updated on Sept. 24, 2026 in Philanthropy
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Omatic has released a new integration connecting its data management platform, Omatic Cloud, with Kindsight’s Salesforce-based Ascend CRM. This software update automates the flow of gift, pledge, and donor data to reduce administrative workloads for nonprofits.
Why it matters
The integration addresses operational friction caused by donor data scattered across disparate email, online giving, and event platforms. By eliminating manual spreadsheet processing, organizations can redirect labor toward core donor stewardship efforts.
The integration supports a user base of over 4,500 organizations worldwide currently utilizing Kindsight technology. Omatic brings more than 20 years of software operational history to the partnership.
The players
Omatic
An integration and data management software provider based in Mt. Pleasant, South Carolina, with over 20 years of operating history.
Kindsight
A provider of the Ascend CRM, a fundraising platform built on Salesforce that serves more than 4,500 organizations worldwide.
The details
The integration functions by mapping and transforming data from external nonprofit software before pushing it into the Ascend CRM. This workflow removes the need for staff to manually format or enter data from fundraising and marketing tools. By centralizing records, the system aims to improve reporting accuracy and ensure donor data is updated in real-time across the organization.
Timeline
September 24, 2026: Omatic announced the new software integration.
Market Landscape
This move reflects the ongoing industry challenge of data siloing, where nonprofit teams struggle with information spread across disjointed email and event platforms. It follows a broader trend of CRM providers focusing on automated, multi-platform connectivity to improve user efficiency.
Operators of nonprofits using Kindsight should evaluate the potential time savings from this automated data transfer against their current manual processing costs. Teams currently reliant on spreadsheet-heavy workflows should assess if this integration simplifies their CRM data hygiene.
The takeaway
Effective donor management depends on data accuracy, and integrating CRM systems with external platforms is a key way to maintain that integrity. Operators should audit their current tech stack to identify manual data entry bottlenecks where automated mapping tools could increase staff capacity.
Further reading
For broader trends in the sector, see our Philanthropy section.
Source note: This article includes information reported by The Manila times.
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Should nonprofit organizations prioritize automated data integration to improve their fundraising effectiveness?
