Granite Acquired Agency Right Hat to Expand US Presence
The branding agency acquisition adds Chicago and Washington DC offices to Granite's US marketing platform.
Updated on Sept. 24, 2026 in Advertising
Live Poll
Do you believe the acquisition of smaller agencies by larger firms is good for the economy?
Digital agency Granite has acquired branding firm Right Hat, marking its 10th acquisition since 2020. The deal integrates Right Hat's two decades of branding expertise into Granite's digital and performance marketing platform.
Why it matters
The deal signals Granite's commitment to scaling its North American operations, which the firm aims to represent 50% of its global revenue by 2028. This move highlights how digital firms are absorbing specialized branding shops to consolidate full-funnel marketing services.
This deal marks Granite's 10th acquisition since 2020 and its second in North America this year. The firm expects its North American operations to generate 50% of its total global revenue by 2028.
The players
Granite
A digital and performance marketing agency headquartered in Cork that has pursued an aggressive M&A strategy since 2020.
Right Hat
A branding agency with two decades of experience serving more than 200 clients before its acquisition.
Jeorjina Tegel
A former Right Hat partner who now serves as VP of client strategy and growth for Granite.
Charlyne Fabi
A creative professional who now serves as executive creative director for Granite's US division.
The details
The acquisition merges Right Hat's two decades of branding history and its roster of over 200 clients into Granite's existing platform. Right Hat leadership will join the firm, with Jeorjina Tegel stepping into a VP role for client strategy and growth, and Charlyne Fabi becoming executive creative director for the US division. These moves allow Granite to bolster its localized footprint in Chicago and Washington DC while utilizing existing infrastructure.
Timeline
• Granite began its recent acquisition cycle in 2020.
• The firm acquired Creative Media in March 2026.
• The acquisition of Right Hat was announced on September 24, 2026.
• Granite targets 50% of global revenue from North America by 2028.
Market Landscape
This deal follows the pattern set by Granite's acquisition of Creative Media in March 2026. The move signals a broader consolidation trend as digital agencies seek to capture more market share by integrating legacy branding expertise.
Operators should monitor whether Granite’s integration of Right Hat's branding services results in improved performance metrics or client acquisition costs for its US division. Competing agencies should evaluate if their current branding capabilities can withstand increased service-bundling pressure from scaled digital platforms.
The takeaway
Granite's rapid acquisition cycle underscores the value of bundling creative branding services with performance marketing to meet aggressive revenue targets. Operators should track the 2028 revenue milestone to determine if this growth strategy effectively scales across the North American market.
Further reading
For broader trends in marketing agency consolidation, explore the Advertising section.
Source note: This article includes information reported by Irish Examiner.
Live Poll
Do you believe the acquisition of smaller agencies by larger firms is good for the economy?
