Cygnet Launched Non-Alcoholic Gin in U.S. Market
Cygnet Infinity targets the alcohol-free segment with a $40 premium botanical spirit.
Updated on Sept. 24, 2026 in Consumer Goods
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Cygnet has officially debuted its non-alcoholic spirit, Infinity, in the U.S. market. The new product offers a premium botanical alternative for consumers seeking alcohol-free drink options.
Why it matters
The launch reflects an ongoing shift in the spirits industry toward non-alcoholic options that prioritize ritual and flavor profiles. Cygnet is competing for premium shelf space by positioning its botanical blend as a direct alternative to traditional spirits.
The new non-alcoholic spirit carries a retail price of $40 per bottle. This follows the company's initial 2026 launch of the product in the U.K. market.
The players
Cygnet
A premium gin manufacturer founded in 2022 that produces spirits through specialized distillation processes.
Katherine Jenkins
A co-founder of Cygnet who helped establish the brand in 2022.
Andrew Levitas
A co-founder of Cygnet who helped launch the company in 2022.
The details
Cygnet Infinity is produced by removing alcohol from the company's existing Cygnet 22 gin through a re-distillation process. To maintain a complex flavor profile after alcohol removal, the manufacturer adds botanicals including juniper, coriander, Lion's Mane, Siberian ginseng, Schisandra Berry, Capsicum, and Chrysanthemum.
Timeline
• The Cygnet brand was established in 2022.
• Cygnet Infinity launched in the U.K. earlier in 2026.
• The U.S. market debut occurred in September 2026.
Market Landscape
This release follows a broader industry trend of established spirits brands diversifying into the non-alcoholic segment to maintain market share. It mirrors the strategic shift toward premiumization within the alcohol-free category.
Operators in the hospitality and retail sectors should assess demand for premium, alcohol-free botanical spirits to determine if higher price-point offerings like Infinity fit their inventory mix. Monitor customer reception of these complex botanical blends to identify shifts in non-alcoholic beverage trends.
The takeaway
The move signals that luxury gin makers are increasingly viewing alcohol-free products as core offerings rather than secondary lines. Monitor the sales velocity of $40-tier non-alcoholic spirits to gauge how deeply the premium alcohol-free ritual is penetrating your local customer base.
Further reading
For more on evolving market trends, visit the Consumer Goods section.
Source note: This article includes information reported by Robb Report.
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Would you choose a non-alcoholic premium spirit over a traditional alcoholic version for social events?
