BSN Sports Will Transition Leadership This October
The supplier of team sports equipment will see its current president retire as its parent company CEO resumes leadership.
Updated on Sept. 24, 2026 in People
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Terry Babilla will retire as president and COO of BSN Sports on September 30, 2026. Adam Blumenfeld, currently the CEO of parent company Varsity Brands, will return to the role of CEO at BSN Sports in October 2026.
Why it matters
The change marks a significant leadership realignment at the equipment provider, which currently serves more than 150,000 customers. The move follows recent organizational shifts including the April 2026 acquisition of Sports Endeavors by Varsity Brands.
Terry Babilla led over 100 merger and acquisition deals during his tenure, which began in 1995. The company now manages a client base of more than 150,000 institutional and team sports customers.
The players
Terry Babilla
The departing president and COO of BSN Sports who has led more than 100 acquisitions since 1995.
Adam Blumenfeld
The CEO of Varsity Brands who will return to lead BSN Sports in October 2026.
BSN Sports
A major distributor of team sports apparel and equipment serving over 150,000 customers.
Varsity Brands
The parent company and owner of BSN Sports that was sold to private equity firm KKR for $4.5 billion in 2024.
Avery Jessup
The chief commercial officer of BSN Sports appointed in February 2026.
The details
Adam Blumenfeld will manage BSN Sports while concurrently serving as CEO of Varsity Brands. This transition follows a period of corporate consolidation, including Varsity Brands' acquisition by KKR for $4.5 billion in 2024 and its recent purchase of Sports Endeavors in April 2026. Avery Jessup, who joined as chief commercial officer in February 2026, remains a central figure in the company's ongoing sales strategy.
Timeline
Terry Babilla joined the organization in 1995.
Avery Jessup was appointed chief commercial officer in February 2026.
Varsity Brands acquired Sports Endeavors in April 2026.
Terry Babilla's final day at BSN Sports is September 30, 2026.
Adam Blumenfeld returns to the BSN Sports CEO role in October 2026.
Market Landscape
This leadership transition reflects the ongoing structural integration following the 2024 $4.5 billion acquisition of Varsity Brands by KKR. It mirrors the consolidation trend in sports equipment supply that saw Varsity Brands acquire Sports Endeavors earlier this year.
Operators should monitor whether the dual-CEO role for Adam Blumenfeld signals changes in procurement or vendor relationships for BSN Sports clients. The transition suggests a period of management stability as the organization integrates its recent acquisitions.
The takeaway
The return of a previous CEO to lead a consolidated firm signals a shift toward centralized strategy. Leaders should watch how this organizational structure impacts service delivery for their own institutional sports procurement contracts.
Further reading
For more on executive shifts and organizational restructuring, visit People.
Source note: This article includes information reported by Sgbonline.
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