One Firefly Launched Marketing Tools for Integrators

The new services help tech integrators capture local luxury clients and build digital assets.

Updated on Sept. 23, 2026 in Marketing

A minimalist home control wall plate mounted on a textured limestone wall in an upscale residence, representing home technology infrastructure. — One Firefly launched its Luxepost and Mercury Plus marketing tools at the CEDIA Expo, offering new services to help home technology integrators secure luxury client leads. AI Illustration. Upload story photo >

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One Firefly introduced two marketing services, Luxepost and Mercury Plus, at the September 2026 CEDIA Expo. These tools are designed to help home technology integrators target luxury homeowners and manage digital growth.

Why it matters

The services aim to give integrators a competitive edge by reaching new luxury homeowners immediately after closing and building owned digital infrastructure. These investments address the need for consistent prospect pipelines and professional-grade SEO architecture.

Integrators must complete a 12-month support period to gain full ownership of their Mercury Plus website assets. The Luxepost service operates through exclusive territories managed by ZIP codes or specific neighborhoods.

The players

One Firefly

A specialized marketing and business services agency focused on the home technology and custom integration industry.

The details

Luxepost functions by providing a monthly refresh of prospect lists, focusing on new luxury homeowners in the days following their property closing. Mercury Plus combines marketing spend with web development, providing subscribers with SEO-ready websites and a library of technology video assets to bolster their digital presence.

September 2026: Luxepost and Mercury Plus were revealed at the CEDIA Expo.
September 23, 2026: The services were officially made available to the market.

Market Landscape

The launch of these services follows the recognition of the company's work with a CE Pro BEST Product Award for Business Software at the 2026 CEDIA Expo. This marks a continued industry focus on software-driven marketing solutions for the home technology integration sector.

Integrators should evaluate if the territorial exclusivity of Luxepost fits their local market strategy, as territories are assigned on a first-come, first-served basis. Operators should also review the 12-month support clause for Mercury Plus to determine the total cost of ownership for digital assets.

The takeaway

Effective marketing in the custom integration space increasingly relies on automated lead acquisition and long-term digital asset ownership. Businesses should monitor their territory availability and assess if third-party digital support services align with their growth benchmarks.