Utz Brands Expanded Snack Portfolio With Three Products
The snack manufacturer is rolling out new flavor profiles through partnerships and line extensions to capture consumer interest.
Updated on Sept. 22, 2026 in Consumer Goods
Live Poll
Do you typically try new flavor variations of snacks when they hit the market?
Utz Brands has launched three new snack products across the United States, including Ripples Chicken Dipping Sauce Potato Chips and Cheddar Bacon Ranch Cheese Balls. The company also expanded its footprint through a collaboration with Grillo's to release Spicy Pickle Bites.
Why it matters
By diversifying its flavor lineup and leaning into collaborative product development, Utz aims to maintain consumer engagement within the competitive snack food market. These releases leverage existing supply chains and brand partnerships to introduce new demand drivers.
The new products are available in 7.75-oz and 2.75-oz potato chip bags, alongside 2.5-oz options for the cheese balls and pickle snacks. These offerings represent the latest expansion for a company that has been producing snacks since 1921.
The players
Utz Brands
A national snack food manufacturer with a history dating to 1921 that manages extensive retail distribution networks.
Grillo's
A pickle brand that has partnered with larger snack manufacturers since 2022 to develop co-branded product offerings.
The details
The rollout utilizes Utz's established distribution network, placing the products in convenience retailers such as 7-Eleven, Circle K, Sheetz, and Wawa. The Spicy Pickle Bites specifically build upon a partnership between Utz and Grillo's that originated in 2022. Consumers can also purchase these items through the company's online direct-to-consumer channel.
Timeline
Utz began producing snacks in 1921.
Utz and Grillo's initiated their partnership in 2022.
The new snack products became available in September 2026.
Market Landscape
This release follows the strategy established by the 2022 partnership between Utz and Grillo's to leverage brand co-branding for market penetration. The move reflects broader industry efforts to drive shelf velocity through limited-time flavor innovation and strategic cross-company collaborations.
Retailers and snack operators should monitor the sell-through rates of these new flavor-focused SKUs to evaluate demand for similar collaborative products. These releases suggest a continued reliance on high-frequency, smaller-format packaging to maximize point-of-sale visibility in convenience retail environments.
The takeaway
Innovation through brand collaboration remains a primary tactic for expanding market reach without requiring heavy infrastructure investment. Operators should watch for whether these specific pickle and sauce-based flavor profiles drive repeat customer traffic compared to traditional snack offerings.
Further reading
For more on industry shifts, visit the Consumer Goods section.
More information
Review the product details at the Utz online snack store.
Live Poll
Do you typically try new flavor variations of snacks when they hit the market?
