Al-Futtaim Partnered with Juspay for Payment Orchestration
Retailers must now navigate rising complexity in digital payments as they scale their cross-border operations.
Updated on Oct. 2, 2026 in Financial Services
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Al-Futtaim has partnered with Juspay to manage its payment orchestration across all brands and markets. The move addresses the growing complexity of cross-border commerce, where online channels now account for 30 to 50 percent of the conglomerate's total spending.
Why it matters
As cross-border trade expands, merchants face mounting pressure to integrate diverse payment methods that go beyond legacy systems. This partnership highlights the operational shift required to maintain agility as consumer preference for alternative digital assets accelerates.
Stablecoins, tokenised deposits, and CBDCs held a combined 3.4 percent of 2025 cross-border payment volumes, a figure expected to rise to 20.7 percent by 2035. While Swift currently commands a 77.2 percent share, 53 percent of banks still report difficulty building a business case for new payment tech.
The players
Al-Futtaim
A diversified conglomerate operating across multiple retail and service sectors with significant online transaction volume.
Juspay
A payment infrastructure company providing orchestration services to help merchants manage complex digital transaction environments.
The details
Al-Futtaim uses Juspay to standardize payment processing across international markets where consumer demand for crypto and stablecoins is rising. By deploying orchestration, the firm can better manage the integration of open finance and bank-to-bank payment options. This approach allows merchants to reconcile fragmented payment volumes while maintaining compliance with local standards like the UAE's Jaywan debit system.
Timeline
2025 served as the baseline measurement year for payment technology volumes.
2035 is the forecast year for the projected shifts in payment market share.
Market Landscape
This move follows the launch of the UAE's Jaywan debit card system and signals a structural shift toward more complex, multi-channel payment ecosystems. The industry is currently moving away from exclusive reliance on traditional clearing networks toward diversified payment orchestration.
Operators should monitor whether their payment stack can accommodate rising volumes of alternative assets like stablecoins and tokenised deposits. Reviewing current vendor capabilities for cross-border orchestration is essential as merchant-side complexity increases.
The takeaway
Payment orchestration is transitioning from a convenience to a necessity as cross-border commerce forces merchants to accept a wider array of digital assets. Operators should evaluate their current payment gateways to ensure they are compatible with both regional systems and emerging digital deposit tokens.
Further reading
For more on the shifts occurring in the sector, visit Financial Services.
Source note: This article includes information reported by Khaleej Times.
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