Askpolly Integrated Its Research Tools Into Microsoft Copilot
The integration lets business users pull real-time social sentiment data directly into Microsoft Dynamics 365 and Power BI.
Updated on Oct. 1, 2026 in Remote Work
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Askpolly has connected its social media research platform with Microsoft Copilot Cowork to allow businesses to analyze public opinion within their existing software environments. This tool filters out bots and influencers to provide research insights derived from current social conversations.
Why it matters
Companies need to test internal decisions against real-time public opinion without leaving their corporate tech ecosystem. This integration enables operators to streamline market research workflows by pulling external social data directly into internal analysis tools.
The integration provides research results in two minutes, with the underlying data refreshed every 24 hours. The platform processes social media conversations to create samples matched to census demographics.
The players
Askpolly
A research technology provider that extracts and filters social media conversations to produce market intelligence.
Microsoft
A global software enterprise that provides cloud-based productivity, analytics, and artificial intelligence tools for corporate operations.
The details
The integration uses an API to connect Askpolly to Microsoft Dynamics 365, Power BI, and Copilot. By filtering out bots and paid content, the system allows users to generate research reports that can be exported directly into PowerPoint and Excel. This process allows teams to combine social data with internal sales figures without manually transferring information between disparate platforms.
Timeline
Underlying market research data refreshes every 24 hours.
Market Landscape
This integration follows a trend of platform providers opening their Microsoft Copilot ecosystem to external data analytic tools. By allowing third-party social intelligence to merge with internal BI tools, firms are moving toward consolidated, real-time decision-support systems.
Operators currently using the Microsoft suite should evaluate if their current research processes suffer from data lag or siloed reporting. Integrating live social sentiment analysis directly into Power BI may reduce the manual effort required to reconcile external market signals with internal sales performance.
The takeaway
Real-time social sentiment data is increasingly becoming a standard input for internal business dashboards. Assess your current market research cycle to determine if reducing data delivery time to two minutes would improve your team's decision speed.
Further reading
For broader trends on distributed team productivity and software stack optimization, visit the Remote Work section.
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Do you trust AI-generated market research to guide important business decisions?
