TO THE NEW and CloudKeeper Appointed Group CFO
Tech firms hire former Asian Pay Television Trust executive to lead global finance and legal strategy.
Updated on Sept. 30, 2026 in People
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TO THE NEW and its affiliate CloudKeeper have named Somnath Adak as Group Chief Financial Officer, based in Singapore. Adak will manage financial and legal operations across six countries as the entities scale their cloud, data, and AI businesses.
Why it matters
The hire signals an institutional shift to centralize oversight as the companies aim to manage rapid global growth. Bringing in a leader with prior CEO and CFO experience helps align finance strategies with the group's ongoing expansion in technology services.
The group maintains operations across 25+ locations and 6 global delivery centers. TO THE NEW employs over 2,200 engineers, while affiliate CloudKeeper has assisted over 400 companies in achieving an average 20% reduction in cloud and AI spend.
The players
Somnath Adak
A Chartered Accountant with an INSEAD Executive MBA who previously served as CEO and CFO at Asian Pay Television Trust.
TO THE NEW
A technology services company founded in 2008 that employs over 2,200 engineers to support digital transformation projects.
CloudKeeper
A cloud cost-optimization firm that has helped over 400 companies reduce AI and cloud infrastructure spending.
The details
Adak will assume responsibility for legal and financial architecture across the group's footprint in India, the U.S., the U.K., the UAE, and Australia. He is expected to partner directly with the Board of Directors to unify fiscal strategy. His background as a Chartered Accountant and INSEAD executive MBA holder suggests a focus on scaling enterprise compliance and financial oversight alongside the companies' AI and cloud cost-optimization offerings.
Timeline
September 30, 2026: Somnath Adak's appointment as Group CFO was announced.
2008: TO THE NEW was founded.
Market Landscape
This move reflects a broader trend of technology services firms centralizing finance and legal operations to support cross-border scaling. The integration follows a market-wide pattern of firms maturing their corporate governance to maintain stability during intensive phases of AI and cloud service growth.
Operators should monitor whether this leadership change results in modified procurement processes for clients of CloudKeeper. Executives at similar firms should evaluate their own legal and finance structures when scaling services across international jurisdictions.
The takeaway
The appointment of an experienced financial lead at this scale is a clear signal that the organization is shifting focus from startup-phase growth to institutional-grade operational stability. Operators should monitor the company's public reporting in 2027 for signs of unified financial strategy changes.
Further reading
For more on executive shifts and leadership changes across the technology sector, visit People.
More information
View further company details and organizational information on the TO THE NEW corporate website.
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