Team Pumpkin Appointed New CEO to Scale Global Agency
The marketing agency aims to lift international revenue to 20% by 2030 through new leadership.
Updated on Sept. 30, 2026 in Advertising
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Team Pumpkin has appointed Swati Nathani as chief executive officer to transition the firm from founder-led operations to a system-driven management structure. The agency, which currently employs 350 people, aims to grow its international revenue share to 20% by 2030.
Why it matters
The leadership change reflects a strategic shift toward building scalable systems that support long-term international expansion. By pivoting away from founder-led execution, the agency intends to better manage its global footprint across offices in India, Toronto, and Dallas.
International business currently accounts for 7% to 8% of total revenue, while retainers provide 70% of the agency's income. The firm supports 350 employees across three countries.
The players
Swati Nathani
The newly appointed CEO of Team Pumpkin who previously served as the agency's chief business officer.
Ranjeet Kumar
A co-founder of Team Pumpkin who started the agency alongside Swati Nathani in 2012.
Team Pumpkin
An advertising and marketing agency with 350 employees that focuses on D2C brand support and AI-integrated creative services.
The details
The agency maintains a hybrid model that centers client-facing operations in international markets while centralizing execution teams in India. Nathani, who served as chief business officer before this appointment, is focused on integrating AI into creative and media-buying workflows. The firm also utilizes proprietary internal tools to track brand performance across major platforms like Amazon, Noon, and Walmart Canada.
Timeline
Team Pumpkin was founded in 2012.
The Toronto and Dallas offices were established three years ago.
The target date for reaching 20% international revenue is 2030.
Market Landscape
The agency follows the industry-wide trend of integrating AI tools to drive operational efficiency as it seeks to scale its international footprint. This strategy mirrors the broader shift among mid-sized firms transitioning from founder-led models toward data-backed global growth.
Operators should monitor how the agency's shift to AI-driven brand tracking affects service margins for D2C brands. Leaders should evaluate whether their own internal systems are sufficient to support international revenue growth beyond the 10% threshold.
The takeaway
Nathani’s appointment marks a critical transition for Team Pumpkin as it attempts to move from a founder-centric startup to a scalable global operation. Founders should review their current reliance on direct leadership and consider whether they have implemented the technical systems necessary to sustain growth.
Further reading
For broader trends in agency management and global scaling, see the latest updates in Advertising.
Source note: This article includes information reported by Afaqs!.
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