Furniture Startup KHOY Raised €2 Million in Growth Funding
The Helsinki-based startup intends to scale its space-saving sofa bed logistics into the U.S. and key European markets.
Updated on Sept. 30, 2026 in Startups
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Furniture company KHOY has secured €2 million in growth funding to expand its operations across the U.S., the UK, Switzerland, and the European Union. The startup, which rebranded from KOTA in 2026, specializes in vacuum-packed sofa beds designed to lower shipping overhead.
Why it matters
The company is leveraging its proprietary vacuum-packing process to disrupt furniture logistics, a sector historically plagued by high shipping costs for bulky items. This funding marks a pivotal attempt to capture international market share by significantly reducing last-mile delivery expenses.
KHOY secured €2 million in growth funding following a 2025 fiscal year that saw €4.3 million in revenue. The company claims its vacuum-packing technology reduces delivery costs by as much as 95% compared to standard furniture shipping methods.
The players
KHOY
A Helsinki-based furniture startup that sells vacuum-packed sofa beds designed to minimize shipping costs.
Virta Equity
A venture capital firm focused on growth-stage investments that led the recent funding round.
Innovestor
An early-stage venture capital firm and private equity firm that participated in the investment.
The details
KHOY operates by vacuum-packing sofa beds into compact, manageable cardboard boxes that can be shipped through standard parcel carriers rather than traditional freight logistics. This design innovation allows the company to slash delivery costs by up to 95% while simplifying the fulfillment process for both the vendor and the end consumer. The firm intends to deploy the fresh capital to support its logistics and operational expansion in the U.S. and broader European regions.
Timeline
KHOY was founded in 2022.
The first sofa bed was launched in June 2024.
The company recorded €4.3 million in revenue during 2025.
The firm rebranded and won a Red Dot Design Award in 2026.
The startup raised €2 million in growth funding in September 2026.
Market Landscape
KHOY follows the established pattern of direct-to-consumer furniture firms that use vacuum-packing to bypass traditional and expensive freight logistics. This move aligns with broader industry trends toward miniaturizing home goods packaging to accommodate automated sorting and parcel delivery networks.
Operators in the furniture and home goods space should monitor KHOY’s ability to maintain product quality during the expansion phase, as scaling vacuum-packed logistics often tests manufacturing consistency. Competitors should evaluate if similar size-reduction packaging methods can improve their own margin profiles by cutting shipping overhead.
The takeaway
The move suggests that logistics-heavy furniture businesses can scale rapidly by re-engineering product delivery to fit standard parcel networks. Owners should track KHOY’s growth trajectory as a benchmark for how product design and packaging innovation can disrupt traditional distribution margins.
Further reading
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