Eclairer Launched The Headliner Project for Brand Assets
The service offers corporate users licensed photo, video, and voice assets of actor Will Smith in six international markets.
Updated on Sept. 30, 2026 in Advertising
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Eclairer Inc. has launched The Headliner Project, a new advertising program that provides corporations with licensed photo, video, and audio assets featuring actor Will Smith. The program is currently available to businesses operating in Japan, South Korea, Taiwan, Australia, India, and Indonesia.
Why it matters
The service aims to boost brand recognition by providing authentic human assets, offering companies an alternative to the increasing prevalence of generative AI in marketing campaigns. By covering initial production and shooting costs, the project targets companies looking for celebrity integration with reduced upfront overhead.
The Headliner Project launched across 6 international markets to provide licensed celebrity marketing assets to qualified corporate applicants. The project structure consolidates initial contract, shooting, and production costs, though specific usage fees per company remain unknown.
The players
Eclairer Inc.
A company specializing in advertising technology and marketing solutions that manages brand asset licensing.
Will Smith
A prominent international actor and media figure whose likeness and voice are licensed through this program.
The details
Companies can apply for access to the asset library through an official portal, where they undergo a corporate review process to ensure brand alignment. Once approved, businesses receive curated photo, video, and voice-over assets designed for background removal and tone adjustment to integrate into existing brand visuals. This approach is intended to provide a high-production-value celebrity presence while managing the technical complexities of localized advertising integration.
Timeline
October 1, 2026: The Headliner Project was officially launched.
Market Landscape
The program acts as a counter-position to the widespread adoption of synthetic, generative AI media in corporate marketing. It marks a shift toward verified human authenticity as a premium asset for brands looking to compete in crowded international markets.
Marketing managers and business owners should evaluate whether a celebrity-backed visual campaign aligns with their current brand power goals. Applications for access are subject to a corporate review, so interested firms should prepare brand documentation prior to applying.
The takeaway
The program emphasizes the enduring market value of authentic, human-centric assets in a digital advertising landscape saturated by AI-generated content. Operators should monitor if this licensing model expands into other talent categories or geographic regions in the coming fiscal year.
Further reading
For broader trends in celebrity brand partnerships, see our Advertising section.
More information
To review the program requirements or submit an application for your firm, visit THE HEADLINER PROJECT application portal.
Source note: This article includes information reported by The Queenslander.
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