ContiTech Appointed New Communications Chief
The leadership change supports the firm's ongoing transition into a standalone business entity.
Updated on Sept. 30, 2026 in People
ContiTech appointed Amanda Lacerda as its new head of communications, effective September 15, 2026. This leadership shift occurs as the organization navigates its transformation into an independent company.
Why it matters
The appointment signals a strategic move to stabilize corporate reputation and executive messaging during the firm's complex organizational separation. Clear communication strategy is critical for retaining market confidence and managing stakeholder alignment during such transitions.
The new leadership brings over 20 years of experience to the role, tasked with managing communications across a global organization. The scope of the transition is now being managed by the executive team following the departure of the prior lead.
The players
Amanda Lacerda
The new head of communications with two decades of experience across Brazil, the Middle East, Sweden, and Germany.
Diana Hoppe
The executive overseeing the communications function at the organization.
ContiTech
A global industrial firm currently undergoing a structural transformation into an independent business entity.
The details
Lacerda is responsible for global corporate, brand, and executive communications, as well as public affairs and reputation management. As a strategic partner to leadership, her function focuses on maintaining institutional continuity while the firm completes its move to a standalone structure. She reports directly to Diana Hoppe.
Timeline
September 15, 2026: Amanda Lacerda officially began her role as head of communications.
Market Landscape
This appointment follows the established pattern of specialized executive hiring required to manage corporate messaging during the firm's multi-year separation process. The move aligns with standard industry practices for large-scale industrial firms executing complex corporate carve-outs.
Operators should watch how the firm aligns its public affairs during the separation, as leadership transitions in communications often precede shifts in brand positioning or public-facing strategy. Reviewing the firm's official channels is recommended to track how the messaging evolves.
The takeaway
Effective communication leadership is a vital lever for maintaining market stability during corporate restructuring. Organizations in similar transition phases should prioritize reputation management as a core component of their operational strategy.
Further reading
For more on industry talent shifts, visit the People section.
Source note: This article includes information reported by AftermarketNews.
