Liberty Caribbean Appointed New Regional Leadership
The telecom operator has reshuffled executive roles to focus on localized talent development across its Caribbean markets.
Updated on Sept. 29, 2026 in People
Live Poll
Do you trust that major regional companies effectively cultivate and promote local executive talent?
Liberty Caribbean has announced a regional executive reorganization, appointing Jason Julien as the new Vice President and Country Manager for Trinidad and Tobago. The transition includes moving Simone Martin-Šulgan to a corresponding leadership role in Barbados.
Why it matters
This leadership shift reflects Liberty Caribbean's strategic move to prioritize internal leadership development and localized talent management across its regional operations. By placing experienced executives at the helm of key markets like Trinidad and Tobago, the company aims to stabilize its business operations under the Flow, Liberty Business, and BTC brands.
Simone Martin-Šulgan brings five years of experience leading commercial operations in Trinidad and Tobago to her new position in Barbados. This transition follows Jason Julien's departure from First Citizens Group, where he served for nine months and nine days.
The players
Liberty Caribbean
A telecommunications company that operates the Flow, Liberty Business, and BTC brands across the Caribbean.
Jason Julien
The new Vice President and Country Manager for Trinidad and Tobago who previously served as CEO of First Citizens Group Financial Holdings.
Simone Martin-Šulgan
The new Vice President and Country Manager for Barbados who led commercial operations in Trinidad and Tobago for five years.
Desron Bynoe
The former country manager in Barbados who has been replaced in the latest organizational reshuffle.
The details
Liberty Caribbean, which oversees the Flow, Liberty Business, and BTC brands, conducted this executive reshuffle to align local leadership with its broader regional goals. As part of this move, Simone Martin-Šulgan vacated her previous post in Trinidad and Tobago, which is the company's second-largest market, to replace Desron Bynoe in Barbados. Jason Julien joins the firm as the new country manager for Trinidad and Tobago following his resignation from First Citizens Group on August 31.
Timeline
August 31, 2026: Jason Julien departed from his position at First Citizens Group.
September 29, 2026: Liberty Caribbean publicly confirmed the regional executive appointments.
Market Landscape
This reorganization follows the documented trend of internal executive succession planning within multinational telecommunications firms. It marks a strategic departure from external recruiting as the company emphasizes long-term regional talent retention.
Operators should monitor whether these leadership changes result in shifts to local procurement, commercial partnerships, or service-level agreements within the Trinidad and Barbados markets. Review existing vendor contracts to ensure alignment with any potential operational updates under the new leadership.
The takeaway
Effective management transitions rely on the strategic rotation of experienced leaders to maintain continuity in secondary markets. Keep a close watch on public filings and press releases in the coming quarter to see if new local priorities emerge under this management structure.
Further reading
For more on industry talent shifts and management changes, visit People.
Source note: This article includes information reported by CNC3.
Live Poll
Do you trust that major regional companies effectively cultivate and promote local executive talent?
