Havas Media Network Added Two Senior Leaders
The firm added executives to lead new business and AI performance roles to adapt to changing search discovery.
Updated on Sept. 29, 2026 in Advertising
Live Poll
Are companies moving at the right pace to integrate AI into their business models?
Havas Media Network added two senior executives in Q3 2026 to focus on new business, marketing, and the integration of AI within its client offerings. These hires follow a broader industry shift toward restructuring agency teams to better handle evolving AI-driven search behaviors.
Why it matters
The appointments reflect an industry-wide pivot to align agency expertise with new client demands around AI search discoverability. Agencies are recalibrating their talent structures to ensure they can navigate how AI platforms influence consumer discovery.
The firm added 2 senior leaders to its roster, including one executive with nearly 20 years of experience. These roles aim to support the company's service lines across Australia and New Zealand.
The players
Havas Media Network
A global media agency network that manages media investment and strategy for large-scale enterprise clients.
Kunal Chakravarty
A marketing executive who previously served as head of integration at Havas India.
Agata Adamczak
An industry veteran with nearly 20 years of experience and the founder of Lumii Advisory.
The details
Kunal Chakravarty leads new business and marketing across Havas Media, Havas Play, CSA, and Prose on Pixels for the Australia and New Zealand markets. Agata Adamczak oversees a newly formed Organic and AI Performance practice within the Consumer Science and Analytics division to address how AI platforms are changing discovery behavior.
Timeline
Agata Adamczak joined Havas Media Network in June 2026.
Kunal Chakravarty joined Havas Media Network in August 2026.
Market Landscape
These hires represent a strategic response to the documented shift in consumer discovery behavior regarding AI platforms. This move follows an industry trend where agencies are prioritizing specialized performance practices to maintain market relevance in an AI-driven landscape.
Operators should evaluate if their current marketing and search discovery strategies account for evolving AI-platform behaviors. The shift toward AI-specialized performance roles signals that agencies are increasingly prioritizing technical search fluency as a core business function.
The takeaway
Agencies are increasingly embedding AI performance expertise directly into their core service models to secure long-term competitiveness. Monitor how these new leadership structures influence service offerings in the coming quarters to see if your own agency partners are keeping pace.
Further reading
For more on shifts within agency talent structures, see the Advertising section.
Source note: This article includes information reported by B&T.
Live Poll
Are companies moving at the right pace to integrate AI into their business models?
