Content Marketplace Vuulr Has Relaunched Under New Ownership
Media companies and distributors should monitor the platform's AI-enabled tools for changes in content transaction speeds.
Updated on Sept. 28, 2026 in Media
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Singapore-based content marketplace Vuulr has been relaunched by owner Silvia Kusnirova, who acquired the business assets in 2024. The platform serves a global network of 15,000 customers and plans to introduce AI-enabled services for content discovery and delivery.
Why it matters
The platform is pivoting to address industry pressure for faster transaction speeds and increased value extraction from media assets. These operational shifts aim to streamline the global distribution process for professional content buyers and sellers.
The platform currently manages a global network of 15,000 customers, a figure representing its total market reach following a 2024 asset acquisition. The business has been rebuilt throughout 2026 via new investment and targeted recruitment of an experienced leadership team.
The players
Vuulr
A Singapore-based digital marketplace that connects content owners with buyers through automated discovery and distribution services.
Silvia Kusnirova
The investor who acquired the assets of Vuulr in 2024 and currently leads the company's restructuring strategy.
Ben Flint
The chief commercial officer responsible for the company's revenue and go-to-market strategy after returning to the business in 2026.
Chris Drumgoole
An advisor to the platform who provides strategic oversight during the company's transition to new management.
Marc Rashba
A business development advisor tasked with overseeing the platform's expansion and operations throughout the Americas.
The details
The relaunched marketplace integrates AI automation to reduce friction in content discovery and transaction delivery. By leveraging these tools, the company intends to increase efficiency for its existing user base, allowing for quicker deal-making across international borders. The platform relies on a renewed management structure, including chief commercial officer Ben Flint and business advisors Chris Drumgoole and Marc Rashba.
Timeline
Vuulr was originally founded in 2018.
Former CEO Ian McKee exited the company in 2023.
Silvia Kusnirova acquired the business assets in 2024.
New team hiring and business development efforts occurred throughout 2026.
The new platform launches to the international market at Mipcom in October 2026.
Market Landscape
The relaunch reflects a broader industry trend of integrating automation to resolve long-standing bottlenecks in the content distribution supply chain. This move follows the historical importance of the Mipcom international television content market as the primary venue for platform debuts.
Content distributors should evaluate whether the platform's new AI tools can reduce overhead in discovery and transaction workflows. Monitor performance metrics post-launch at Mipcom to determine if the upgraded interface delivers the promised improvements in transaction speed.
The takeaway
The relaunch of Vuulr signals that mid-market content platforms are doubling down on AI to maintain relevance against faster, more automated transaction models. Operators should audit their current content procurement cycles to identify where AI-driven discovery might reduce manual labor.
Further reading
For more on industry shifts in content distribution, see our coverage of Media.
Source note: This article includes information reported by C21Media.
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