Element Fleet Management Appointed New Chief Commercial Officer
Manuel Tamayo will lead global commercial strategy as the firm pivots toward intelligent mobility services.
Updated on Sept. 28, 2026 in People
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Element Fleet Management has appointed Manuel Tamayo as its new Chief Commercial Officer. The move aims to unify the company's global commercial strategy and accelerate its transition toward intelligent mobility service offerings.
Why it matters
The change seeks to better align regional commercial organizations and strategic advisory teams under a single global mandate. This shift is designed to sharpen the value proposition for the company's extensive client base as it moves beyond traditional fleet management.
Element Fleet Management currently oversees 1.57 million commercial fleet vehicles globally and identified $1.7 billion in potential client cost savings during 2025. Manuel Tamayo takes the CCO post following an 11-year tenure with the company.
The players
Manuel Tamayo
The new Chief Commercial Officer at Element Fleet Management who previously led the company's Mexican operations for over a decade.
Element Fleet Management
A global provider of fleet management services that maintains alliances with Arval and SMAS to support its 1.57 million vehicle footprint.
David Madrigal
The new head of the firm's Mexican business and Vice Chair who will focus on strategic North American operations.
The details
As Chief Commercial Officer, Tamayo will oversee global commercial strategy, with local business units reporting to him through a dotted line. His purview includes the Strategic Advisory team, which quantifies client value by calculating annual cost savings. David Madrigal will simultaneously step into a leadership role for the company's Mexican business while serving as Vice Chair to support these broader organizational goals.
Timeline
2020: Manuel Tamayo assumed leadership of the firm's Mexican business.
2025: Element Fleet Management identified $1.7 billion in client savings.
September 2026: Leadership appointments were officially announced.
Market Landscape
The firm is following a broader industry trend of transitioning from traditional asset maintenance into data-driven intelligent mobility services. This appointment reflects a strategic effort to consolidate global commercial operations to compete more effectively in the evolving digital logistics market.
Operators currently utilizing Element Fleet Management services should monitor how the consolidated commercial structure affects their local account management. Businesses should re-evaluate their strategic advisory service agreements as the firm moves to implement its new mobility service model.
The takeaway
The move signals a global standardization of client service metrics and strategic advisory roles. Operators should track the firm's 2025 savings identification figures to benchmark their own fleet costs against the company's performance goals.
Further reading
For more on industry leadership trends, see our People section.
Source note: This article includes information reported by Global Fleet.
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