Birthday Appointed Pink Kitsawat as European Partner
Creative agency Birthday has hired Pink Kitsawat to oversee client growth and relationships across European markets.
Updated on Sept. 26, 2026 in People
Global creative agency Birthday has appointed Pink Kitsawat as its new European client partner. She will lead regional growth and manage existing client accounts including tonies and Hinge.
Why it matters
The hire signals Birthday’s intent to scale its operations and service capabilities within the European market. By consolidating leadership for regional accounts, the agency aims to streamline client engagement and project delivery.
Pink Kitsawat joins Birthday following a seven-year tenure at AMV BBDO. The agency has maintained a three-year working relationship with Hinge across European markets.
The players
Birthday
A global creative agency that serves as the global creative partner for tonies.
Pink Kitsawat
An experienced creative agency executive who previously spent seven years at AMV BBDO.
Nicole Pinochet
A leader at Birthday to whom the new European client partner will report.
tonies
A brand for which Birthday acts as the global creative agency.
Hinge
A dating platform that has worked with Birthday in European markets for three years.
The details
Kitsawat reports to Nicole Pinochet and assumes responsibility for managing European client relationships. Her operational remit includes leading growth initiatives and overseeing account management for existing partners, such as Düsseldorf-based tonies. The move aligns with the agency's strategy to strengthen its service model as it expands its footprint in the region.
Timeline
September 26, 2026: Pink Kitsawat was appointed as European client partner.
Market Landscape
This appointment reflects the ongoing shift toward centralized regional management in global creative agencies. It follows a pattern of firms scaling leadership to align account service models across disparate European markets.
Operators managing relationships with global agencies should note this change in point-of-contact for European strategy. Agencies of this scale frequently adjust account management structures during growth phases to prioritize regional cohesion.
The takeaway
Agencies often restructure their regional leadership to prepare for expanded service offerings or new business wins. Business owners should monitor the management changes at their primary vendors to ensure continuity in project delivery and creative strategy.
Further reading
For more on industry leadership changes, visit the People section.
Source note: This article includes information reported by Bdaily Business News.
