House of Isis Expanded Retail Presence Abroad
The hair care brand has scaled its reach into retail shops in Nottingham and Bermuda.
Updated on Sept. 25, 2026 in Openings & Closings
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House of Isis has expanded its international retail footprint by placing its hair care line in storefronts across Nottingham, England, and Bermuda. This growth follows the company's recent relocation of its primary warehouse to Orlando to improve logistics.
Why it matters
The company’s shift to a central Florida logistics hub and strategic entry into overseas retail markets reflect a transition from localized distribution to broader scaling. This growth leverages high customer demand and digital-first marketing to secure shelf space in new regions.
The business currently offers 22 distinct products across its retail channels. It has placed 7 of those items in Bermuda's DLux, part of a larger growth strategy supported by a $450,000 funding target.
The players
House of Isis
A bootstrapped hair care company that manufactures and distributes 22 beauty and grooming products.
Isis Benjamin
A co-founder of House of Isis who relocated from Bermuda to the United States in 2006.
Gina Spence
A co-founder of the company who earned a professional cosmetology license in 2008.
The details
House of Isis operates by bootstrapping, using easily sourced ingredients to manage costs as it scales its line of shampoos, conditioners, and scalp mists. The company moved its warehouse from Port St Lucie to Orlando in May 2026 to gain better access to commercial logistics networks. To drive consumer awareness and sales in these new international markets, the firm relies on TikTok as its primary engagement tool.
Timeline
May 2026: The business moved its warehouse from Port St Lucie to Orlando.
August 2026: Product sales began at DLux in Bermuda.
September 2026: The company reported growth in its Bermudian retail product range.
Market Landscape
The company's use of social media to secure physical shelf space follows the documented trend of digital-first beauty brands using online engagement to force traditional retail expansion. This move marks a departure from reliance on local salons, mirroring the scaling patterns seen in recent direct-to-consumer hair care growth.
Owners should monitor how the company secures planned shelf space in national retailers like Whole Foods and Sprouts to gauge the efficacy of its logistics-led expansion. Assess whether your current supply chain in a 2-million-person metropolitan area like Orlando can support a similar scale-up.
The takeaway
The business highlights the value of aligning supply chain infrastructure, like the Orlando warehouse move, with aggressive digital marketing to lower the barriers to entry in foreign retail markets. Operators should audit their current logistics capacity before signing international retail agreements.
Further reading
For more on how small firms manage international distribution, see Openings & Closings.
Source note: This article includes information reported by The Royal Gazette.
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